Google and Universal Team Up for New Site and Channel
Marissa Brassfield — April 11, 2009 — Pop Culture
References: youtube & businessinsider
Universal Music Group and Google have teamed up for an all-new YouTube music site and channel called Vevo that aims to be the next huge online music hub.
Any frequent viewer of YouTube music videos knows how quickly they can get axed from the site for a violation of copyright, and Vevo certainly aims to capture the attention of those frustrated viewers. The Los Angeles Times reports that Bono was one of the catalysts that led to Google and Universal Music Group’s meeting.
Check out the video above to learn more about the future of YouTube music.
Any frequent viewer of YouTube music videos knows how quickly they can get axed from the site for a violation of copyright, and Vevo certainly aims to capture the attention of those frustrated viewers. The Los Angeles Times reports that Bono was one of the catalysts that led to Google and Universal Music Group’s meeting.
Check out the video above to learn more about the future of YouTube music.
Trend Themes
1. Online Music Hubs - The collaboration of Google and Universal Music Group will pave the way for new online music hubs such as Vevo, opening opportunities for music streaming services.
2. Copyright Protection - With Vevo, copyright holders can have a platform to guarantee copyright protection, paving the way for software developers who can provide innovative tools to ensure security and protection.
3. Partnership Collaboration - The partnership of Universal Music Group and Google can set a trend for collaboration among entities in different industries, opening doors for cross-industry alliances.
Industry Implications
1. Music Industry - Vevo can revolutionize the music industry by providing a platform for artists and a new way for music industry players to generate income.
2. Technology Industry - The collaboration of Google and Universal Music Group for Vevo opens up opportunities for tech firms to provide innovative and disruptive tools for the integration of music and technology.
3. Video Streaming Industry - Vevo can compete with other video streaming platforms such as Youtube and Vimeo and could lead to disruptive innovation in video streaming.
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