The Tumblr ‘Storyboard’ Announcement Seeks to Unite Users
Jennifer Gosnell — May 17, 2012 — Marketing
References: thelayoutshop.net & laughingsquid
Seeking to unite users of the popular blogging site Tumblr, the new ‘Storyboard’ has been announced. The Tumblr Storyboard will feature one story per day deemed worthy by the iconic blog site. Adding some personalization to give Tumblr, which doesn’t act as inter-social as other social media sites like Facebook or Twitter, some increased user-to-user activity.
Realizing that many of the bloggers on the popular site have some incredible stories to share and experiences others can learn from, about, or emulate, Storyboard is the latest project to bring them all together through Tumblr. Not just focusing on personal blogs, they look to sometimes group together certain trends, categories and ideas to increase exposure to other worlds and interests that some may never otherwise get the chance to see. The “tales from behind the dashboard” feature is accessible to all, and if you think you have a great story to share, simply add #storyboard to whatever you post.
Realizing that many of the bloggers on the popular site have some incredible stories to share and experiences others can learn from, about, or emulate, Storyboard is the latest project to bring them all together through Tumblr. Not just focusing on personal blogs, they look to sometimes group together certain trends, categories and ideas to increase exposure to other worlds and interests that some may never otherwise get the chance to see. The “tales from behind the dashboard” feature is accessible to all, and if you think you have a great story to share, simply add #storyboard to whatever you post.
Trend Themes
1. Increased User-to-user Activity - The Tumblr Storyboard aims to increase user-to-user activity by featuring one story per day deemed worthy by the iconic blog site.
2. Personalized Storytelling - Tumblr's Storyboard allows bloggers to share incredible stories and experiences, adding a personal touch to the platform.
3. Discovering New Worlds and Interests - Storyboard groups together certain trends, categories, and ideas to expose users to new worlds and interests they may not have otherwise encountered.
Industry Implications
1. Social Media - The Tumblr Storyboard presents disruptive innovation opportunities in social media platforms, aiming to enhance user engagement and personalized storytelling.
2. Content Curation - Storyboard offers opportunities for content curation platforms to explore personalized storytelling and discovery of niche interests through groupings and categorizations.
3. Storytelling Platforms - The Storyboard initiative by Tumblr highlights the need for storytelling platforms that facilitate the sharing of incredible stories and experiences among users.
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