The Jack Daniels Drum is Made of a Former Whiskey Barrel
Jonathon Brown — January 14, 2013 — Art & Design
References: coolmaterial & damnthatshot
This Jack Daniels drum is an interesting carpentry project where a few handymen/musicians took a full size Jack Daniels whiskey barrel, cut it down to size and morphed it into a snare drum.
The video demonstrating the making of the Jack Daniels drum is fittingly narrated by constant drumming. There is no instruction or oral commentary, simply sharp, well-shot visuals, wood work and drumming.
First, they take apart the Jack Daniels whiskey barrel piece by piece until it collapses completely. They then take the long, slim wooden sheets which make up the barrel and cut them down. They attach them all together into the shake of a drum and sand it down. Next they add all the drum elements, cut out the wood burned brand logo and voila, the Jack Daniels drum is complete.
The video demonstrating the making of the Jack Daniels drum is fittingly narrated by constant drumming. There is no instruction or oral commentary, simply sharp, well-shot visuals, wood work and drumming.
First, they take apart the Jack Daniels whiskey barrel piece by piece until it collapses completely. They then take the long, slim wooden sheets which make up the barrel and cut them down. They attach them all together into the shake of a drum and sand it down. Next they add all the drum elements, cut out the wood burned brand logo and voila, the Jack Daniels drum is complete.
Trend Themes
1. Whiskey Barrel Upcycling - The trend of transforming whiskey barrels into different products such as drums, furniture, and home decor creates opportunities for sustainable and unique products.
2. Narrative-based Product Demos - Creating visually appealing product demo videos with natural sound and engaging visuals can increase viewer engagement and memorability.
3. Handmade Instruments - The trend of creating unique instruments by hand opens opportunities for small-batch production and high-quality craftsmanship.
Industry Implications
1. Alcohol and Beverage Industry - The alcohol industry can explore ways to repurpose their barrels for other industries, creating sustainable business practices and unique products.
2. Musical Instrument Industry - The musical instrument industry can embrace the trend of handmade instruments and explore using upcycled materials to differentiate their products and appeal to eco-conscious consumers.
3. Home Decor Industry - The home decor industry can incorporate upcycled materials like whiskey barrels into their products and promote sustainable and unique design.
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