The Coca-Cola Founders Program is a Corporate-Sponsored Business Incubator
Alyson Wyers — November 11, 2014 — Business
References: coca-colafounders & techcrunch
In an effort to get ahead, Coca-Cola is one of the big consumer brands looking to get in on the business incubator game. The Coca-Cola Founders Program not only provides investment opportunities in new, innovative startups, but also gives the brand fresh insight. Companies starting from fresh can offer corporations like Coca-Cola the "creativity, agility and speed to market they lack" according to TechCrunch.
The new program provides budding entrepreneurs funds from $1 to $1 million. They are also offering executive expertise to these new ventures to help them get their creative ideas off the ground. This presents some challenges, as Coca-Cola VP of Innovation David Butler explains, because often large brands don't mix well with small startups. The international program will certainly be an experiment.
The new program provides budding entrepreneurs funds from $1 to $1 million. They are also offering executive expertise to these new ventures to help them get their creative ideas off the ground. This presents some challenges, as Coca-Cola VP of Innovation David Butler explains, because often large brands don't mix well with small startups. The international program will certainly be an experiment.
Trend Themes
1. Corporate Incubation Programs - Corporate companies are investing in business incubator programs to gain fresh insights and innovative ideas from startups.
2. Startup Funding Opportunities - Corporations are providing funds to startups ranging from $1 to $1 million to support their creative ideas and business ventures.
3. Executive Expertise for Startups - Corporations are offering executive expertise to startups to help them get their creative ideas off the ground.
Industry Implications
1. Beverage Industry - Beverage brands like Coca-Cola are investing in corporate incubation programs to gain innovative strategies to broaden their product line.
2. Consumer Goods Industry - Consumer goods companies are investing in startup funding to support the production of new products and innovative ideas.
3. Business Consulting Industry - Business consulting companies are working with corporations to offer executive expertise to startups to help them achieve their goals and expand their businesses.
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