Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Virtual Test Drive

Auto manufacturers shift to digital means to get drivers behind the wheel

Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands.
Trend Themes
1. Virtual Reality Simulation - Auto manufacturers are moving to digital means by offering test drives via virtual reality, creating opportunities for professional virtual reality simulators and calibration services for car enthusiasts.
2. Motion-capture Technology - The use of motion-capture cameras combined with virtual reality headsets results in a highly accurate experience for designers to explore automobile designs, providing opportunities for innovation in motion-capture technology in the automotive industry.
3. Augmented Reality Gaming - Car manufacturers are lending their vehicles to the virtual world for promotional purposes, creating an avenue for game developers to create augmented reality games or simulators that use actual vehicles and attract a new generation of customers.
Industry Implications
1. Simulation Industry - The rise of virtual reality test drives will create opportunities in the simulation industry for companies that provide calibration services, simulators, and customization options for car enthusiasts.
2. Motion-capture Industry - The use of motion-capture technology in the automobile industry provides growth opportunities for motion-capture service providers who can help designers explore automobile designs more efficiently and accurately.
3. Game Development Industry - The use of augmented reality in car promotional events creates growth opportunities for game development companies to create augmented reality games or driving simulators using real-life vehicles.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
327,965 Total Clicks
Date Range:
Oct 13 — Oct 14
Trending:
Untested
Consumer Insight Topics:

Related Examples

Virtual Reality Headsets
Virtual Reality Headsets
The Zeiss VR One Headset is Powered By Your Smartphone
play_circle_filledVirtual Reality Engagements
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
play_circle_filledVirtual Skateboarding Simulators
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Virtual Reality Tablet Tech
Virtual Reality Tablet Tech
The Samsung Gear VR is Powered by Oculus Technology
Augmented Reality Glasses
Augmented Reality Glasses
Meta 1 Overlays the Natural World with Virtual Information
Immersive Journalism Experiences
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
Virtual Reality Television Experiments
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
play_circle_filled3D Printed Cars
3D Printed Cars
The Local Motors Strati 3D Car Was Printed In 44 Hours Flat
Electric Button Brakes
Electric Button Brakes
This Electric Parking Brake Can Help Improve Car Braking Systems
Supercharged Limousine Autos
Supercharged Limousine Autos
The Futuristic QUANT e-Sportlimousine Comes With Scissor Doors
Luxury Apocalypse Autos
Luxury Apocalypse Autos
Khaled Alkayed Turned a Speedy Maybach Exelero into a Zombie Car
Witty Green Car Ads
Witty Green Car Ads
This Honda Print Ad Shows That Its Green Car is the Greenest of All
Curvy Continental Vehicles
Curvy Continental Vehicles
The Lamborghini 5-95 Zagato Collaboration is Sleek and Modern
Virtual Reality Arcade Games
Virtual Reality Arcade Games
A Chuck E Cheese Birthday Game Will Now Be Offered in Oculus Rift
play_circle_filledMulti-Directional Treadmills
Multi-Directional Treadmills
The InfinAdeck Lets the User Move in Whatever Direction They Want
Futuristic Sportscar Concepts
Futuristic Sportscar Concepts
The L1-FE Concept Was Designed by Anthony Farnell
Wooden Punch Buggies
Wooden Punch Buggies
Momir Bojic's Wooden Car Design Recreates the VW Beetle in Oak
Solar Roof-Powered Cars
Solar Roof-Powered Cars
Ford's New Prototype is a Hybrid Vehicle Charged Through an Eco Roof Panel
Speedy Family Car Updates
Speedy Family Car Updates
The Volkswagen Golf R Holds Its Own for Family and Speed at the Detroit
Muscular Auto Makeovers
Muscular Auto Makeovers
The 2016 Camaro Draws Allures at the Detroit Auto Show 2014
Shape-Shifting Car Tires
Shape-Shifting Car Tires
The eMembrane Tire Adapts Efficiently to the Present Driving Conditions
play_circle_filledSafety-Sensing Cars
Safety-Sensing Cars
Ford Takes the Next Step in Car Safety with the V2V at CES 2014
Luxury Laser Car Lights
Luxury Laser Car Lights
The New Audi Quattro Laserlight Raises Expectations at CES 2014
Space Rover-Inspired Cars
Space Rover-Inspired Cars
The Mercedes-Benz Capsule Brings the Rover Back Down to Earth
Futuristic Vintage Concept Cars
Futuristic Vintage Concept Cars
This Rolls Royce Concept Car Features Improved Maneuverability
play_circle_filledTrack-Ready Luxury Rides
Track-Ready Luxury Rides
The Mercedes-Benz SL GTR Gives the Silver Arrow a Speedy Makeover
Hat-Tipping Supercars
Hat-Tipping Supercars
The Lamborghini Gallardo Squadra Corse Honors the Company's Racing Dept.
Unexpected Ending Car Commercials
Unexpected Ending Car Commercials
The Newest Volkswagen Commercial Ends in Hilarity
Supercharged Rental Cars
Supercharged Rental Cars
The Hertz Penske GT is a Rental Only Mustang Special Edition
Speedy Electric Powered Racers
Speedy Electric Powered Racers
Nissan's ZEOC RC is the World's Fastest Electric Race Car
Kid-Centric Car Concepts
Kid-Centric Car Concepts
The Toyota Camette57s is Targeted at Underage Drivers
Race-Ready Minivans
Race-Ready Minivans
The Pikes Peak Honda Odyssey is Set to Conquer the Iconic Hill Climb
Geriatric Gaming Treatments
Geriatric Gaming Treatments
Neuroscientist Stuart Smith Finds Medical Potential in Video Games
3D Caravan Calendars
3D Caravan Calendars
The Curiosity Group Calendars are Build-able and Free
Realistic Auto Simulators
Realistic Auto Simulators
The Next Level GTxtreme Racing Simulator Takes Speed to the Next Level
Auto Simulator Architecture
Auto Simulator Architecture
The I-WAY by Cyrille Druart Houses Motor Racing Simulators