These Ads for Parents by Itsy Bitsy FM Turn Quality Time into Products
Laura McQuarrie — September 1, 2014 — Marketing
References: itsybitsy.ro & coloribus
In these ads for parents, the Romanian radio station for parents and their kids, Itsy Bitsy FM, makes a point to show just how important it is for families to spend time together. These ads show favorite childhood activities like piggybacks and airplane rides that have been turned into boxed products that you might find on the shelf of any toy store.
The ads make it a point to say that kids need time from their parents rather than just their money in the form of products or toys. The product packages note funny features of each "toy," like that the piggyback rides are voice-controlled, has a silky texture, a smile sensor and knows English as well as a few words in French. Fortunately, there are some things that you just can't get out of a box.
The ads make it a point to say that kids need time from their parents rather than just their money in the form of products or toys. The product packages note funny features of each "toy," like that the piggyback rides are voice-controlled, has a silky texture, a smile sensor and knows English as well as a few words in French. Fortunately, there are some things that you just can't get out of a box.
Trend Themes
1. Parent-child Bonding - Creating products and experiences that encourage quality time between parents and children.
2. Reimagining Traditional Activities - Turning classic childhood experiences into innovative products and services.
3. Emphasis on Experiential Gifts - Shifting focus from materialistic gifts to experiences that create lasting memories.
Industry Implications
1. Toy Industry - Developing toys and games that promote parent-child interaction and strengthen family bonds.
2. Advertising Industry - Creating innovative and captivating advertisements that emphasize the value of quality time with children.
3. Experiential Gift Industry - Offering unique and memorable experiences as gifts for special occasions and celebrations.
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