Kind of Normal's Truth Facts Spell Out the Realities of Modern Life
Laura McQuarrie — April 16, 2014 — Pop Culture
References: kindofnormal & designyoutrust
The 'Truth Facts' infographics by Kind of Normal make funny observations about things just about everybody can relate to. The Truth Facts are presented like mini infographics, where each "fact" gets its own graphic.
Some of funniest Truth Facts make fun of the maze-like layouts of IKEA, where you must go through the whole store before finding exactly what you're looking for, or a diagram that notes how success has changed over time and now, it seems to be measured in the number of Facebook likes a post gets.
Other images in the Truth Facts series go on to visualize the many problems people have in relationships, which is probably worthy of a whole other series on its own.
Some of funniest Truth Facts make fun of the maze-like layouts of IKEA, where you must go through the whole store before finding exactly what you're looking for, or a diagram that notes how success has changed over time and now, it seems to be measured in the number of Facebook likes a post gets.
Other images in the Truth Facts series go on to visualize the many problems people have in relationships, which is probably worthy of a whole other series on its own.
Trend Themes
1. Infographic Humor - The rise of comically honest infographics presents opportunities for brands to engage with their audiences by using humor and relatability.
2. Social Media Metrics - The shift in measuring success through Facebook likes highlights a need for businesses to reevaluate their social media strategy and track more meaningful metrics.
3. Relationship Insights - The popularity of visualizing relationship problems suggests a demand for products or services that help individuals improve their personal connections.
Industry Implications
1. Marketing and Advertising - Creative agencies can leverage infographic humor to create memorable and engaging campaigns for their clients.
2. Social Media - Social media platforms and analytics companies can develop innovative tools to track and analyze metrics beyond simple likes.
3. Relationship Counseling - Counseling practices or apps can offer personalized insights and recommendations based on visualized relationship problems to help individuals enhance their well-being.
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