Selling based on kitsch, brands adopt packaging that demands discussion
Implications - The modern consumer is over-stimulated by product choice, but more willing to try something out of the ordinary than ever before. Playing up novelty in packaging, independent brands are utilizing unexpected vessels to aid the social aspect of consumption; consumers want to socialize on the topic of product purchases, and something with a kitsch aesthetic worthy of discussion creates autonomous brand buzz.
Trend Themes
1. Kitsch Packaging - Utilizing unexpected vessels to aid the social aspect of consumption creates opportunities for autonomous brand buzz.
2. Eco-friendly Packaging - Incorporating sustainable and organic materials into product packaging offers an innovation opportunity in eco-friendly production.
3. Canned Wine - Repurposing beer packaging for wine indicates opportunities to create more casual wine products in the market.
Industry Implications
1. Food and Beverage - Brands can innovate with packaging design to increase brand awareness and create new experiences in the food and beverage sector.
2. Fashion and Apparel - The use of clothing-inspired packaging design can make undergarments more visually appealing and lead to more discrete packaging options in fashion and apparel.
3. Consumer Goods - Utilizing innovative sustainable materials can create new opportunities in the consumer goods sector for eco-friendly packaging solutions leading to broader sustainability goals.
