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Branded Variance

Bored with familiar imagery, consumers turn to products that negate routine

Implications - It’s standard practice to create a brand image and stick to it, but a resonating movement of independent brands that are highlighting a random, varied aesthetic are gaining the attention of consumers by offering an unexpected experience. Being recognized by consumers craving the antithesis to routine, the brands are making an impact through infamy rather than familiarity.
Trend Themes
1. Playful Branding - Brands that adopt playful and whimsical designs on their products or packaging appeal to consumers who crave the antithesis to routine.
2. Emotional Branding - More brands are creating an emotional connection with their audiences through the use of travel references, icons, and images on their product packaging.
3. Customizable Packaging - In order to appeal to consumers with varying preferences, customizable packaging has become a trend in the cosmetic industry, allowing for personalized mixing and matching of products.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from playful and customizable branding to appeal to consumers looking for unique and personalized products.
2. Food and Beverage - Travel references and emotional branding can be utilized in the food and beverage industry to create an aspirational product that resonates with consumers who enjoy exploring new cultures and cuisines.
3. Design - Trends in playful and eclectic branding across various industries present an opportunity for designers to explore creative solutions that differentiate their clients' products from competitors.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
681,968 Total Clicks
Date Range:
Nov 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mix-and-Match Facial Merchandizing
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
No two girls look alike, and no two have the same skin type. Twister Sisters packaging contains a range of face-focused products designed to emphasize this fact, and to invite young female consumers... MORE
Pebbly Polish Branding
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
While brand identity designers are inevitably always looking to make products look attractive in some sense, the notion of creating a beautiful image is of the utmost importance for women’s... MORE
Eclectic Artistic Infusions
Eclectic Artistic Infusions
Communitea Packaging Features Distinctive Doodles on Each Variety
There is certainly value when it comes to consistency in branding strategies, but this might be outweighed by the delight that Communitea packaging delivers. Every one of the 12 types of loose leaf... MORE
Alphabetic Block Branding
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
The common approach to communicating the idea of eco-friendly products is to maintain simplicity. The team behind Johan & Nyström Tea packaging was content enough to go back to the basics with... MORE
Adventurous Brand Identities
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
This MIA Fruit Wine packaging strategy goes beyond relying on the quality of the alcoholic beverage and its scrumptious taste; it is intended to stir up memories, dreams and sensations in the... MORE
Caricaturized Earbud Packaging
Caricaturized Earbud Packaging
EarBudeez' Headphone Packaging Design Turns Earbuds Cartoony
Earbuds come in a variety of colors and styles, but even so, they’re not a very expressive product—however, this playful headphone packaging design for EarBudeez infuses them with lots of... MORE

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