A desire for customization prompts the addition of food to drinkable goods
Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
Trend Themes
1. Customization Craze - Consumers are adding personalized touches to everyday goods, prompting the addition of food to drinkable goods for enhanced texture and aesthetic appeal.
2. Wacky Food Combinations - Consumers are experimenting with unconventional food combinations, such as infusing bacon, candy or cookies into alcoholic beverages for a unique and adventurous taste experience.
3. Healthy Boozy Drinks - Consumers are adding alcohol to vegetable juices or infusing Greek yogurt to achieve frothy textures for healthier cocktail alternatives that still pack a punch.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new product development opportunities for personalized food and drink toppings to meet consumer demand for customization.
2. Alcoholic Beverages - The alcoholic beverage industry can innovate by incorporating unlikely food combinations, such as bacon or cookies, into drinks for a unique taste experience that appeals to adventurous consumers.
3. Health & Wellness - The health and wellness industry can take advantage of the trend of healthy yet boozy drinks by exploring product development for vegetable juice or yogurt-infused alcoholic beverages.
