The New Coca-Cola Life Uses Stevia Sweetener Instead of Sugar
Laura McQuarrie — August 16, 2013 — Eco
References: coca-colalife.ar & beveragedaily
Coca-Cola 'Life' is a new addition to the iconic soda pop family. The new kind of Coke has been released in Argentina and it sports very green packaging. In addition to its green-colored labels, the bottles for Coca-Cola Life contain materials derived from plant-based materials. The bottle is not entirely plant-based, but Coke plans to introduce an entirely plant-based bottle in the future.
As well as trying to increase its efforts to be more sustainable, Coca-Cola Life is made to appeal to consumers who value health. 'Life' is made with stevia, a plant-based sweetener and it has half of the calories a classic bottle of Coke does. By replacing sugar, this new addition to the Coca-Cola family aims to offer a healthy soda pop beverage option.
As well as trying to increase its efforts to be more sustainable, Coca-Cola Life is made to appeal to consumers who value health. 'Life' is made with stevia, a plant-based sweetener and it has half of the calories a classic bottle of Coke does. By replacing sugar, this new addition to the Coca-Cola family aims to offer a healthy soda pop beverage option.
Trend Themes
1. Plant-based Sweeteners - The trend of using plant-based sweeteners like stevia offers opportunities for developing healthier alternatives to traditional sugar-based products.
2. Sustainable Packaging - The trend of using plant-based materials for packaging presents opportunities for reducing environmental impact and increasing brand sustainability.
3. Health-conscious Beverages - The trend of offering low-calorie and healthier beverage options appeals to consumers who prioritize their health and wellness.
Industry Implications
1. Beverage - The beverage industry can explore plant-based sweeteners and sustainable packaging to innovate and offer healthier and more eco-friendly drink options.
2. Food Packaging - The food packaging industry can capitalize on the demand for sustainable packaging by developing plant-based alternatives to reduce waste and environmental impact.
3. Health and Wellness - The health and wellness industry can leverage the trend of health-conscious beverages to develop and promote products that cater to consumers seeking healthier choices.
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