A desire for customization prompts consumers to adjust ordinary beverage flavors
Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Trend Themes
1. Customization of Beverages - The trend of customization of everyday indulgences, such as beverages, reflects the need for individuality and exotic yet cost-effective methods of consumption.
2. DIY Cocktails - The rise of DIY tutorials for cocktail creations satisfies the need for personal expression and experimentation in a fun and unique way.
3. Fusion of Childhood and Adulthood - The trend of infusing a sense of nostalgia with adult pleasures, such as booze, creates a playful and unique way of consuming traditional foods and drinks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore customization as a trend to attract customers and offer a unique experience.
2. DIY and Craft Industries - The DIY and craft industries can take advantage of the trend of DIY cocktails to offer tutorials and creative classes to those interested in trying something new.
3. Alcohol and Entertainment - The alcohol and entertainment industry can explore the trend of infusing childhood memories with adult pleasures to offer playful and creative experiences to customers.
