Expensive products designed to be discarded mark an acceptance of excess
Implications - The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand.
Trend Themes
1. Disposable Luxury - Consumers with disposable income are choosing single-use luxury items as a statement of ultra-excess against established luxury products.
2. Ultra-expensive Accessories - High-end fashion brands are constantly pushing the boundaries of luxury, producing accessories with opulent materials at exorbitant prices.
3. Luxury Celebrations - Customers are looking for over-the-top options for special moments like Christmas and are willing to pay significant sums for luxury holiday decorations.
Industry Implications
1. Luxury Goods - Luxury brands and retailers should consider offering single-use luxury items to appeal to ultra-high net worth customers.
2. Fashion - Luxury fashion brands should explore producing ultra-expensive accessories made from opulent materials to further establish their dominance in the luxury market.
3. Holiday Decor - Florists and designers can tap into the holiday decoration market by creating high-end wreaths and other luxury decorations with rare blooms and precious stones.
5 Featured, 41 Examples:
540,282 Total Clicks
Date Range:
Jun 13 — Apr 14
Trending:
Hot
Consumer Insight Topics:
