Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
Amelia Roblin — October 2, 2013 — Lifestyle
References: olli-meier.de & packagingoftheworld
The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to appreciate more authentic items again, like mason jars and craft paper wrappers.
Along this theme, Olli Meier of Germany has chosen to swathe chocolates in a piece of checkered fabric. The iconic textile pattern certainly references the characteristic plaid picnic blanket that people across the Western world will recognize from a simpler time. Enhanced with a few silver grommets, the cloth is bound with a string that threads through a stitched label. Once you've consumed the Mini Picknick Gugelhupf, Picnic packaging can be reused as a kitchen towel or a placemat, to accompany its colorful coasters.
Along this theme, Olli Meier of Germany has chosen to swathe chocolates in a piece of checkered fabric. The iconic textile pattern certainly references the characteristic plaid picnic blanket that people across the Western world will recognize from a simpler time. Enhanced with a few silver grommets, the cloth is bound with a string that threads through a stitched label. Once you've consumed the Mini Picknick Gugelhupf, Picnic packaging can be reused as a kitchen towel or a placemat, to accompany its colorful coasters.
Trend Themes
1. Packed Lunch Snack Wrappers - Opportunity for companies to incorporate nostalgic, reusable packaging designs for snacks and lunch items.
2. Authentic Packaging - Growing demand for packaging that is reminiscent of simpler times, using materials such as craft paper and checkered fabric.
3. Multi-purpose Packaging - Increasing interest in packaging that can be repurposed, offering additional functionality beyond product storage.
Industry Implications
1. Food Packaging - Food manufacturers can explore nostalgic and reusable packaging solutions for snacks and lunch items.
2. Home Decor - Home decor companies can tap into the trend of using authentic and vintage-inspired packaging as decorative items in homes.
3. Sustainable Products - Companies focusing on sustainability can create multi-purpose packaging that encourages reuse and reduces waste.
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