The Yield Picnic Bag Boasts a Flexible Unfolding Design
Meghan Young — November 29, 2012 — Art & Design
References: yielddesign.co & design-milk
Picnic baskets and other modern food carriers might be practical as they are, but the Yield Picnic Bag takes it up a notch. Similar to the Picknicking Bag of London, it boasts a built-in blanket to sit on. Unlike Picknicking, however, the Yield Picnic Bag is the blanket itself. It unfolds in a single zip to provide more surface space when laid out on the grass.
Available in marine, poppy and slate, the Yield Picnic Bag can even zip up to a partner tote to double that surface space for larger picnic parties. Made out of highly durable, camping grade water-resistant material, it will withstand anything. Made for flexibility, it can be used as an everyday carry-all, grocery tote, lunch bag and more.
Available in marine, poppy and slate, the Yield Picnic Bag can even zip up to a partner tote to double that surface space for larger picnic parties. Made out of highly durable, camping grade water-resistant material, it will withstand anything. Made for flexibility, it can be used as an everyday carry-all, grocery tote, lunch bag and more.
Trend Themes
1. Flexible Unfolding Design - The Yield Picnic Bag's design allows for a flexible unfolding process, creating more surface space for picnicking.
2. Built-in Blanket - The integration of a built-in blanket in the Yield Picnic Bag provides convenience for picnickers.
3. Zip-up Partner Tote - The option to zip up a partner tote to the Yield Picnic Bag creates even more surface space for larger picnic parties.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate the flexible unfolding design of the Yield Picnic Bag to create innovative picnic accessories.
2. Outdoor Recreation - The outdoor recreation industry can capitalize on the built-in blanket trend by incorporating similar features into camping and hiking gear.
3. Retail - The retail industry can explore the market for zip-up partner totes as an additional accessory for customers purchasing picnic bags.
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