This Collection Transforms the Starbucks Siren into Various Characters
Cadhla Gray — August 16, 2015 — Art & Design
References: designtaxi & foodiggity
'The Secret Life of the Starbucks Siren' is a simple but clever collection that showcases artist Abe "Fox" Green's ability to use pen and coffee cups to create works of art. Green draws around the logo's character, portraying her in various roles both fantastical and mortal. Reminiscent of childhood doodles, these imaginative drawings show off the artist's creativity and sense of humor.
The Starbucks logo is so ubiquitous that the strange topless siren largely goes unnoticed. However, this art collection invites the viewer to discover how odd the choice in logo really was. The different designs transform the Starbucks siren into a fitness instructor, race car driver and motorcyclist. Green also designed cups with a more fantastical twist, giving the logo octopus or spider legs and turning her into a LEGO-woman.
The Starbucks logo is so ubiquitous that the strange topless siren largely goes unnoticed. However, this art collection invites the viewer to discover how odd the choice in logo really was. The different designs transform the Starbucks siren into a fitness instructor, race car driver and motorcyclist. Green also designed cups with a more fantastical twist, giving the logo octopus or spider legs and turning her into a LEGO-woman.
Trend Themes
1. Coffee Cup Logo Art - Opportunity for artists and designers to creatively transform iconic logos into artistic works using unconventional mediums.
2. Reimagining Brand Icons - Brands can explore new ways to showcase their logos and characters by commissioning artists to create unique interpretations.
3. Nostalgic Doodles - Trend of revisiting childhood doodles and incorporating them into art and design, creating a sense of joy and whimsy.
Industry Implications
1. Coffeehouse Retail - Coffeehouse chains can leverage unique logo art to create limited edition merchandise and attract customers with exclusive designs.
2. Art and Design - Artists and designers can explore opportunities to collaborate with brands and transform logos into creative expressions.
3. Marketing and Advertising - Brand marketers can tap into the trend of nostalgic doodles to create engaging and relatable ad campaigns that resonate with consumers.
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