The Lavazza Crew and Vespa Dropped Off Free Coffee at LFW
Rebecca Byers — November 9, 2015 — Lifestyle
References: eventmagazine
In order to celebrate London Fashion Week in style, Lavazza UK and Vespa teamed up for a coffee stunt that kept show goers well-caffeinated. The fun partnership took place at London Fashion Week Spring/Summer 2016 and featured three brand ambassadors zipping around on Vespas with a mini but well-stocked coffee bar strapped to the back.
Supported by the hashtag #LFWLAVAZZA, the stylish brand ambassadors served up the beverages in special Lavazzo cups designed by British womenswear label Marques Almeida. In order to receive a free coffee, LFW attendees were asked to send a tweet to or tag an Instagram with the hashtag and related brand handles. Winners were selected and contacted through their social media pages.
Supported by the hashtag #LFWLAVAZZA, the stylish brand ambassadors served up the beverages in special Lavazzo cups designed by British womenswear label Marques Almeida. In order to receive a free coffee, LFW attendees were asked to send a tweet to or tag an Instagram with the hashtag and related brand handles. Winners were selected and contacted through their social media pages.
Trend Themes
1. Fashion Week Coffee Stunts - Opportunity to create unique branded experiences at major fashion events by partnering with coffee companies and utilizing social media for engagement and promotion.
2. Mobile Coffee Bars - Opportunity to innovate the mobile coffee industry by creating customized coffee bars that can be easily transported and set up at various locations for events or pop-up shops.
3. Social Media Engagement - Opportunity to leverage social media platforms to engage with consumers and drive brand awareness by implementing creative campaigns that encourage user-generated content.
Industry Implications
1. Fashion Events - Opportunity for fashion event organizers to enhance the overall experience by incorporating branded coffee bars and encouraging social media engagement.
2. Coffee Industry - Opportunity for coffee companies to expand their reach and target a new audience by partnering with fashion events and utilizing social media for promotion.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist brands in creating unique and engaging campaigns that leverage social media for increased brand visibility and consumer interaction.
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