This Instagram User Draws Pop Culture Figures on Starbucks Sleeves
Alyson Wyers — January 21, 2015 — Social Media
References: instagram & designtaxi
You have probably seen pictures of illustrations on take-out coffee cups floating around social media and the Internet, but Instagram user @sleevebucks is moving from the disposable mug to Starbucks sleeves.
The unnamed artist transforms the brand's cardboard caffeinated mermaid into other figures from pop culture, including Elsa from Frozen, various Harry Potter characters and even the Phantom of the Opera. On the doodler's tumblr you can also see the drawings on the Starbucks sleeves have clever names and captions, from Voldemort: The Original Flat White to Marilyn Monroast and Antonio Granderas.
Around since November 2014, the cheerful Instagram account is certainly worth browsing, whether you are a literally obsessed with Starbucks, appreciate a fun doodle or are a pop culture enthusiast.
The unnamed artist transforms the brand's cardboard caffeinated mermaid into other figures from pop culture, including Elsa from Frozen, various Harry Potter characters and even the Phantom of the Opera. On the doodler's tumblr you can also see the drawings on the Starbucks sleeves have clever names and captions, from Voldemort: The Original Flat White to Marilyn Monroast and Antonio Granderas.
Around since November 2014, the cheerful Instagram account is certainly worth browsing, whether you are a literally obsessed with Starbucks, appreciate a fun doodle or are a pop culture enthusiast.
Trend Themes
1. Disposable Cup Doodles - Opportunities for artists to showcase their work and for coffee companies to offer unique branding experiences.
2. Hyper-localized Marketing - Creating custom designs for local coffee shops and increasing social media engagement through unique designs.
3. Nostalgic and Personalized Branding - Opportunities for companies to create personalized designs for customers and build a nostalgic and fun brand image.
Industry Implications
1. Food and Beverage - Coffee chains and local coffee shops can offer unique and fun designs on their disposable cups, attracting more customers.
2. Advertising and Marketing - Coffee companies can partner with artists and designers to create unique branding experiences and increase social media engagement.
3. Art and Design - Opportunities for artists to showcase their work and collaborate with coffee companies to create unique and fun designs for disposable cups.
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