Disney's Vinylmation Love Story is Part of a Unique Google Partnership
Laura McQuarrie — February 12, 2014 — Pop Culture
References: shows.disney & adweek
This year, to release its Vinylmation Love Story, Disney is partnering up with Google and sharing it over the web and on Google Play apps. So far, Disney has put out a trailer for its full 38-minute video and content from Disney will be rolled out around Valentine's Day and continue until February 23rd.
Disney's Vinylmation collector toys are known for having tons of different designs, but the ones that star in the Vinylmation Love Story were "born blank in a painted world." The plain white little Mickey and Minnie toys, named "Blank" and "Bow" find their worlds colored with love for one another, but their short romance is interrupted and the two are torn apart. This is the start of the adventure for the Vinylmation toys.
The Disney/Google partnership will allow fans to take screenshots of the film and share them as Valentine's cards. Since the film has no dialogue, it has the potential for global appeal, as well as something kids and adults can enjoy.
Disney's Vinylmation collector toys are known for having tons of different designs, but the ones that star in the Vinylmation Love Story were "born blank in a painted world." The plain white little Mickey and Minnie toys, named "Blank" and "Bow" find their worlds colored with love for one another, but their short romance is interrupted and the two are torn apart. This is the start of the adventure for the Vinylmation toys.
The Disney/Google partnership will allow fans to take screenshots of the film and share them as Valentine's cards. Since the film has no dialogue, it has the potential for global appeal, as well as something kids and adults can enjoy.
Trend Themes
1. Virtual Film Release - Allowing fans to view and share a film from the comfort of their own homes could be the future for other movie franchises.
2. Screen-shot Sharing - Making screen-shot sharing a feature could be an innovative way to engage fans with future movies and shows.
3. Non-dialogue Storytelling - Exploring the realm of non-dialogue storytelling could lead to creative, globally relevant content that is accessible to all ages.
Industry Implications
1. Film Industry - Integrating with online platforms to more easily distribute films to a wider range of audiences could be beneficial for the film industry.
2. Toy Industry - Partnering with entertainment companies to create engaging stories for toys could be a way for the toy industry to branch out beyond physical products.
3. Social Media Industry - Collaborating with film and TV companies to integrate screen-shot sharing features can further expand the impact of social media on modern entertainment and media.
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