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Social Sensory

Brands offer ASMR-themed toys for children

Trend - The ASMR trends that have become so popular on various social media platforms are now being adapted into child-friendly formats. These forms of sensory play offer both developmental and psychological benefits for children.

Insight - Social media is increasingly driving everything from recreational to pop-culture trends, and its influence is particularly strong on Gen Z and Millennials. Now, brands across industries are increasingly turning to digital trends in order to inform their ideation processes.
Workshop Question - How is your brand capitalizing off of social media trends?
Trend Themes
1. Child-friendly Asmr-inspired Toys - Brands are adapting the popular ASMR trend into sensory toys designed specifically for children, creating opportunities for the toy industry to incorporate digital trends into their design processes.
2. Eco-friendly Sensory Toys - An increasing number of toy brands are incorporating eco-friendly and sustainability concerns into the manufacturing of sensory toys, presenting opportunities to reduce the environmental impact of the toy industry.
3. Smart and Wearable Fidget Toys - Smart and wearable fidget toys have benefited consumers of all ages, creating opportunities for the toy industry to incorporate technology and promote health benefits for a wider demographic.
Industry Implications
1. Toy Industry - The toy industry can take inspiration from digital trends and incorporate eco-friendly and technology-driven designs for a wider demographic.
2. Health and Wellness Industry - The promotion of mental wellness and stress relief through fidget toys represents potential innovation opportunities for the health and wellness industry.
3. Education Industry - Sensory toys that aid in the development of motor skills and sensory play have significant potential for use in early childhood education and in helping children with learning disabilities.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 91 Examples:
272,402 Total Clicks
Date Range:
Dec 19 — Mar 22
Trending:
Hot
Consumer Insight Topics:

Featured Examples

All-Natural Sensory Toys
All-Natural Sensory Toys
Land of Dough's Play Dough Has Compostable Glitter & Calming Aromas
Land of Dough shares a fun way for kids to indulge in sensory play, naturally, with eco-friendly play dough that’s handcrafted with natural colorants and infused with organic essential oils... MORE
Poppable Sensory Toys
Poppable Sensory Toys
Dimpl Pops Deluxe Bubbles Can Be Pushed, Poked and Popped
Dimpl Pops Deluxe is a soothing sensory toy that features a plastic frame with four different sizes of bubbles that can be popped, poked and pushed again and again. Interacting with the soft... MORE
Sensory Stimulation Strips
Sensory Stimulation Strips
'Calm Strips' Allow for Fidgeting and Restlessness to Be Released
Fidget toys continue to show merit as a way to help those who have an innate urge to move their hands when stationary, which is what the ‘Calm Strips’ aim to enable but in a decidedly... MORE
Eco Tactile Sand Toys
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
Slime has been incredibly popular over the last few years but making or playing with pre-made products can be messy—Rainbow Eco Products is introducing new sand toys to offer all of the... MORE
Traditional Wooden Stacking Stones
Traditional Wooden Stacking Stones
The Tumi Ishi Wood Rocks Have a Natural, Handmade Design
The Tumi Ishi wood rocks are a simple sensory toy set that will offer children as young as two with a way to enhance their motor skills in a soothing manner. The Tumi Ishi toys—which... MORE
ASMR Recording Cubes
ASMR Recording Cubes
The ASMR Recorder Cube Records Soothing Sounds for Multi-Sensory Play
The Sensory FX ASMR Recorder Cube gives kids the ability to record soothing sounds in a safe way, all the while engaging in tactile play. The cube includes five panels for tactile stimulation and... MORE
Wearable Fidget Toy Bracelets
Wearable Fidget Toy Bracelets
The Infinity Flip Mobius Fidget Band Toy is Relaxing
The Infinity Flip mobius fidget band toy is a wearable take on fidget-style toys to provide children and adults alike with a way to keep their hands busy when feeling stressed or anxious. The... MORE
play_circle_filledSmart Fidget Toys
Smart Fidget Toys
TapTap is for Ages Five to 105 and It Offers Benefits for All
TapTap stands out as the first smart fidget and this palm-sized gadget helps to improve memory, focus, hand-eye coordination, critical thinking, small motor skills and more. Flycatcher inventor... MORE
Impossible Iridescent Puzzle Cubes
Impossible Iridescent Puzzle Cubes
The Rubik's Impossible Puzzle Cube Increases the Difficulty
The Rubik’s Impossible Puzzle Cube is a decidedly more difficult take on the classic pastime for avid or amateur players to try their hand at. The puzzle cube features a familiar size and... MORE
play_circle_filledMulti-Sensory Sand Toys
Multi-Sensory Sand Toys
The So Sand DIY Sand Studio Promises "100% ASMR"
The So Sand DIY Sand Studio helps kids make their own sand by combining brightly colored sand with a magic sand component. Once together, the unique sand creation can be cut and shaped as desired to... MORE
ASMR Building Block Albums
ASMR Building Block Albums
The LEGO® White Noise Spotify Album Offers Hours of Sensory Sounds
The LEGO® White Noise Spotify album is a new auditory experience from the building block toy brand that will provide avid makers and toy enthusiasts alike with the ability to enjoy some soothing... MORE

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