Brands offer ASMR-themed toys for children
Trend - The ASMR trends that have become so popular on various social media platforms are now being adapted into child-friendly formats. These forms of sensory play offer both developmental and psychological benefits for children.
Insight - Social media is increasingly driving everything from recreational to pop-culture trends, and its influence is particularly strong on Gen Z and Millennials. Now, brands across industries are increasingly turning to digital trends in order to inform their ideation processes.
Insight - Social media is increasingly driving everything from recreational to pop-culture trends, and its influence is particularly strong on Gen Z and Millennials. Now, brands across industries are increasingly turning to digital trends in order to inform their ideation processes.
Workshop Question - How is your brand capitalizing off of social media trends?
Trend Themes
1. Child-friendly Asmr-inspired Toys - Brands are adapting the popular ASMR trend into sensory toys designed specifically for children, creating opportunities for the toy industry to incorporate digital trends into their design processes.
2. Eco-friendly Sensory Toys - An increasing number of toy brands are incorporating eco-friendly and sustainability concerns into the manufacturing of sensory toys, presenting opportunities to reduce the environmental impact of the toy industry.
3. Smart and Wearable Fidget Toys - Smart and wearable fidget toys have benefited consumers of all ages, creating opportunities for the toy industry to incorporate technology and promote health benefits for a wider demographic.
Industry Implications
1. Toy Industry - The toy industry can take inspiration from digital trends and incorporate eco-friendly and technology-driven designs for a wider demographic.
2. Health and Wellness Industry - The promotion of mental wellness and stress relief through fidget toys represents potential innovation opportunities for the health and wellness industry.
3. Education Industry - Sensory toys that aid in the development of motor skills and sensory play have significant potential for use in early childhood education and in helping children with learning disabilities.
11 Featured, 91 Examples:
272,402 Total Clicks
Date Range:
Dec 19 — Mar 22
Trending:
Hot
Consumer Insight Topics:
