Production companies are intentionally slowing down the rate of new releases
Trend - With bulk releases and online debuts of the latest movies, streaming services and film companies have continued to encourage binge-watching, offering a distraction for consumers during COVID-19. Now, brands are pulling back their schedules to weekly episode releases and cinema-first debuts in order to increase viewer engagement.
Insight - When looking for entertainment and comfort during the ongoing pandemic, contemporary consumers have been prioritizing efficient, no-fuss options. As a result, many have been relying on online on-demand content. With increased consumption during COVID-19 and even prior to it, individuals have started experiencing some fatigue. In this space, many are looking for ways to develop healthier relationships with their favorite content providers and this allows them to feel more grounded and energized.
Insight - When looking for entertainment and comfort during the ongoing pandemic, contemporary consumers have been prioritizing efficient, no-fuss options. As a result, many have been relying on online on-demand content. With increased consumption during COVID-19 and even prior to it, individuals have started experiencing some fatigue. In this space, many are looking for ways to develop healthier relationships with their favorite content providers and this allows them to feel more grounded and energized.
Workshop Question - How can your brand increase audience engagement?
Trend Themes
1. Weekly Release Schedule - Production companies are shifting towards weekly release schedules to foster more engaged audiences and avoid oversaturation.
2. Cinema-first Release Model - Film companies are returning to the cinema-first release model, which offers a more traditional viewing experience but may limit accessibility.
3. Anti-binging Content Consumption - Consumers are seeking ways to create healthier relationships with their favorite content providers, leading to a move away from binge-watching and towards more mindful content consumption habits.
Industry Implications
1. Streaming Services - Streaming services are adapting to changing consumer habits by shifting towards weekly release schedules and experimenting with anti-binging models.
2. Film Production - As the world begins to reopen, film companies are returning to the traditional cinema-first release format, which could provide new opportunities for the industry to revive theatre experiences.
3. Entertainment Media - As audiences become more discerning and critical of their content consumption habits, there is an opportunity for entertainment media to develop mindful programming that encourages healthy behaviours and engaged audiences.
4 Featured, 36 Examples:
46,841 Total Clicks
Date Range:
Apr 21 — Apr 21
Trending:
Mild
Consumer Insight Topics:
