Skincare products and services imitate the effects of exercise
Trend - Fitness can have a positive impact on the skin and some cosmetic brands are channeling those effects into their products and services with fitness-inspired formulations and benefits. Brands in this space are offering everything from physical facial toning exercises to blood circulation-boosting skincare.
Insight - Consumers are increasingly experimental when it comes to how they achieve personal wellness, and everything from how they eat to their skincare routines are impacted by their more experimental nature. Thus, those interested in self-care are drawn to brands that offer them new and unique experiences to try out.
Insight - Consumers are increasingly experimental when it comes to how they achieve personal wellness, and everything from how they eat to their skincare routines are impacted by their more experimental nature. Thus, those interested in self-care are drawn to brands that offer them new and unique experiences to try out.
Workshop Question - How could your brand take inspiration from other industries?
Trend Themes
1. Athletic Beauty Products - The rise of athletic beauty products introduces solutions that are activated by heat and moisture during movement.
2. Virtual Workout Platforms - Virtual exercise platforms like FaceGym's give consumers the ability to learn signature sculpting techniques at home.
3. Green Hemp and Cannabis Skincare - Skincare companies like empyri leverage cannabis in a novel way by using upcycled cannabis root extract and ethical ingredient sourcing.
Industry Implications
1. Beauty and Skincare - Business professionals in the beauty and skincare industry can create athletic beauty products that imitate the effects of exercising on the skin.
2. Fitness and Wellness - Innovative virtual workout platforms can be created to offer consumers workout plans that mix face exercises and skincare routines.
3. Sustainability and Cannabis - The cannabis and hemp industry can focus on using sustainable practices while forming partnerships with skincare companies to upcycle cannabis root extract.
