Candylab Toys' New Campaign is an Homage to Mid-Century American Autos
References: candylabtoys & kickstarter
Candylab Toys' third round of toys yet again hearkens back to a bygone era of automotive design and architecture, giving kids awesome tactile toys while helping Millennial parents connect with a generation that their own parents were a part of. The wooden toys are sturdier than most other plastic toy cars on the market, with smooth and appealing lines that, ironically, reflect society's smoothed over collective imagination of the mid-20th century.
There are three new cars being introduced in Candylab Toys' third round. 'The Ace' is a tapered muscle car with a speedy racing stripe down its hood. Another muscle car, 'Blackjack' is an electric green dynamo best suited for the drag circuit. Finally, 'The Pioneer' is a family camper that reminds consumers of road trips along California highways with a canoe (included in the set) strapped to the roof and thoughts of river-running awash in familial heads.
There are three new cars being introduced in Candylab Toys' third round. 'The Ace' is a tapered muscle car with a speedy racing stripe down its hood. Another muscle car, 'Blackjack' is an electric green dynamo best suited for the drag circuit. Finally, 'The Pioneer' is a family camper that reminds consumers of road trips along California highways with a canoe (included in the set) strapped to the roof and thoughts of river-running awash in familial heads.
Trend Themes
1. Mid-century Toy Design Revival - Opportunity for toy companies to create modern interpretations of nostalgic toys from the mid-20th century.
2. Eco-friendly Toy Manufacturing - Growing demand for sustainable and non-plastic alternatives creates opportunity for wooden toy manufacturers to disrupt the industry.
3. Collectible Toy Market Expansion - Opportunities for toy companies to cater to the growing demand for collectible toys that evoke a sense of nostalgia.
Industry Implications
1. Toy Manufacturing - Candylab Toys and other toy companies can continue to innovate and meet consumer demand for sustainable, collectible, and retro-inspired toys.
2. Vintage Car Enthusiast Community - Vintage car communities and events can partner with toy companies to promote nostalgia and interest in mid-century car design.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to tap into the nostalgia trend and create campaigns that appeal to Millennial parents and their children.
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