Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Beer-Infused Shampoo

Brands in the personal care space are launching beer-infused shampoos

Trend - Brands in the personal care space are launching beer-infused shampoos that claim to improve the appearance of hair by preventing dry scalp, removing dandruff, and improving luster. The shampoos leverage the beverage's natural properties including phosphorus, copper, magnesium, and vitamin B.

Insight - As the prioritization of "self-care" continues to grow, many consumers turn to social media to find new products and rituals for their personal care routines. This comes as individuals are becoming savvier and more knowledgeable about the ingredients in their products, specifically common ingredients in beauty products that are now the subject of a growing number of health and environmental concerns. As a result, many opt for more "natural" ingredients that have been touted online as providing astounding results and will flock to brands that leverage the up-in-coming ingredient.
Workshop Question - How can your brand leverage more "natural" ingredients in its products?
Trend Themes
1. Natural Ingredients - Consumers are becoming more knowledgeable about the ingredients in their personal care products, leading them to opt for natural and organic options like beer-infused shampoos.
2. Social Media Marketing - As consumers prioritize self-care, many are turning to social media for information on new beauty and personal care products like beer-infused shampoos.
3. Eco-friendly Products - The trend of eco-friendly products is seen in the Beauty and the Bees Tasmania Real Beer Shampoo Bar, which is made with skin-friendly ingredients and contains no synthetic chemicals.
Industry Implications
1. Personal Care - The personal care industry is embracing the trend of beer-infused shampoos to attract consumers looking for new and natural ingredients for their personal care routines.
2. Social Media Marketing - The trend of beer-infused shampoos is being marketed heavily through social media platforms, showing how influential this marketing form can be for consumer products.
3. Eco-friendly Products - The trend of eco-friendly products is impacting the personal care industry, as seen with the use of natural and organic ingredients in products like the Beauty and the Bees Tasmania Real Beer Shampoo Bar.
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 19 Examples:
33,035 Total Clicks
Date Range:
May 19 — Apr 21
Trending:
Untested
Consumer Insight Topics:

Related Examples

Clarifying Hair Masks
Clarifying Hair Masks
Innersense's Detox Hair Mask Removes Buildup and Residue
Powdered Personal Care Products
Powdered Personal Care Products
Lifelong Makes Waterless, Waste-Reducing Body Wash, Shampoo & Soap
Lightening Hair Mists
Lightening Hair Mists
Oribe's Bright Blonde Sun Lightening Hair Mist Enhances Highlights
Ritualistic Dry Shampoos
Ritualistic Dry Shampoos
The Dry Shampoo by Crown Affair Reimagines the Application Process
play_circle_filledHair Treatment Serum Bars
Hair Treatment Serum Bars
Superzero's Frizz Fighter Hair Serum Bar Supports Dry, Dull Hair
Brush-On Dry Shampoos
Brush-On Dry Shampoos
The Frange Puff is a Dry Shampoo That Instantly Restores Volume on the Go
Free-From Shampoo Bars
Free-From Shampoo Bars
Aveda's Shampure Nurturing Shampoo Bar Supports Clean Water Initiatives
At-Home Keratin Treatment Kits
At-Home Keratin Treatment Kits
Gussi's Two-Piece Kit Clarifies and Prepares Hair for Treatment
Aromatic Solid Shampoos
Aromatic Solid Shampoos
L'Occitane's Gentle & Balance Solid Shampoo Highlights Natural Essences
Gentle Baby Perfumes
Gentle Baby Perfumes
The L'Occitane Shea Baby Soft Fragranced Water is Alcohol-Free
Shimmering Blonde Hair Shampoos
Shimmering Blonde Hair Shampoos
Bleach London's Pearlescent Shampoo Elevates Ice Blonde Locks
Marshmallow-Scented Shampoos
Marshmallow-Scented Shampoos
Suave's New Flavor Factory Collection Features Delicious Scents
Sap-Infused Shampoos
Sap-Infused Shampoos
Avalon Organics' Hair Care Products Hydrate Deeply with Maple Sap & Magnolia
Cooling Mint Shampoos
Cooling Mint Shampoos
Garnier's Shampoo for Stronger Hair Features Mint Extract and Menthol
Low-Shampoo Hair Cleansers
Low-Shampoo Hair Cleansers
L'Oréal Paris' Elvive Low Shampoos Take the Form of No-Sulphate Creams
Vibrant Naturally Derived Shampoos
Vibrant Naturally Derived Shampoos
Faith in Nature's Packaging Celebrates All of Nature
Frizz Control Shampoos
Frizz Control Shampoos
Amika's Velveteen Dream Helps to Smooth the Hair in the Shower
Thickening Collagen Shampoos
Thickening Collagen Shampoos
OGX's Biotin & Collagen Shampoo Creates Fuller, Healthier Hair
Cactus Water Shampoos
Cactus Water Shampoos
Hask's Cactus Water Weightless Moisture Shampoo Powerfully Hydrates Hair