ZURU's SMASHERS SERIES 3 DINO Reveals Fozzils, Dirt, Slime, Bath Bombs & Putty
Laura McQuarrie — June 12, 2019 — Life-Stages
References: zuru & prnewswire
Inspired by the demand for dinosaur toys and surprise-inside toys, ZURU is now introducing its third ZURU SMASHERS collectible range with the SMASHERS SERIES 3 DINO, which includes items like the Epic Dino Egg toy.
The new collectibles put a fun spin on archaeological toys by introducing a smashable dinosaur egg shell that can be opened to reveal mutant, robot and rock-hard fossil dinos, as well as putty, "dino dirt" sand, slime, fossil rock and even bath bombs. The multi-sensory toys also include scratch n' reveal map that encourages kids to discover all there is to find in the large egg toys—the Epic Dino Egg is almost a foot tall and contains more than 25 different surprises for curious kids to uncover.
The new collectibles put a fun spin on archaeological toys by introducing a smashable dinosaur egg shell that can be opened to reveal mutant, robot and rock-hard fossil dinos, as well as putty, "dino dirt" sand, slime, fossil rock and even bath bombs. The multi-sensory toys also include scratch n' reveal map that encourages kids to discover all there is to find in the large egg toys—the Epic Dino Egg is almost a foot tall and contains more than 25 different surprises for curious kids to uncover.
Trend Themes
1. Smashable Toys - Creating unique collectible toys that can be smashed to reveal surprises.
2. Multi-sensory Toys - Creating toys that engage multiple senses to enhance the play experience.
3. Scratch N' Reveal Games - Incorporating scratch n' reveal games into collectible toys to encourage discovery and engagement.
Industry Implications
1. Toy Industry - Updating traditional toys by introducing unique features to create new types of play experiences.
2. Surprise-inside Toy Industry - Incorporating surprise-inside features into collectible toys to create excitement and anticipation in consumers.
3. Archaeological Toy Industry - Creating interactive and educational toys that spark children's interest in history and science through play.
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