Relief from menstrual pain is offered in targeted topical products
Trend - Menstrual pain relief typically involves ingesting medicine and applying warm compresses, but brands are now being more innovative and targeted in the way they address issues like menstrual cramps. Everything from electrical pulses to pain relief patches are now being used to topically address pain.
Insight - Women's health care has long been underserved in both medical professions, and the healthcare industry as a whole. With women and girls now being more outspoken activists in this space, brands are following suit with products and services that offer solutions for women's issues.
Insight - Women's health care has long been underserved in both medical professions, and the healthcare industry as a whole. With women and girls now being more outspoken activists in this space, brands are following suit with products and services that offer solutions for women's issues.
Workshop Question - How is your brand prioritizing traditionally underserved demographics?
Trend Themes
1. Targeted Topical Menstrual Pain Relief Solutions - Brands are now being more innovative and targeted in the way they address issues like menstrual cramps through products like thermal bands, menstrual pain patches, and menstrual pain relief creams.
2. Natural and Plant-based Menstrual Pain Relief Solutions - Brands like LILAS Pain Relief Patches are relying on all-natural, plant-based herbal ingredients as active pain relievers to help provide soothing relief from menstrual pain, while BeYou Monthly Patches use natural ingredients to eliminate cramps, discomfort and stress.
3. Discreet and Convenient Menstrual Pain Relief Solutions - Wearable solutions like the conceptual 'WIM' smart heating pad and the Ovira electrical-pulse menstrual pain relief device offer on-demand relief that can be worn discreetly, providing a convenient option for women on-the-go.
Industry Implications
1. Healthcare - Women's health care has long been underserved in both medical professions and the healthcare industry as a whole, creating opportunities for innovative solutions for women's issues.
2. Feminine Wellness - Brands like BeYou and LILAS that specialize in feminine wellness products are offering natural and plant-based solutions for menstrual pain relief that cater to the growing demand for non-invasive and healthy alternatives.
3. Smart Technology - Wearable solutions like the conceptual 'WIM' smart heating pad and the Ovira electrical-pulse menstrual pain relief device are examples of how smart technology is being integrated into healthcare to provide personalized, on-demand solutions for consumers.
