Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.
Insight - As government-imposed COVID-19 measures are highly restrictive to brick-and-mortar retail, individuals have turned to online shopping for their daily needs—whether that is because they want to play it safe or save themselves the hassle. Aware of the potentials of technology in virtual environments, many are looking for digital experiences that are immersive and this demand arises from a consumer need for entertaining distractions during a difficult time.
Insight - As government-imposed COVID-19 measures are highly restrictive to brick-and-mortar retail, individuals have turned to online shopping for their daily needs—whether that is because they want to play it safe or save themselves the hassle. Aware of the potentials of technology in virtual environments, many are looking for digital experiences that are immersive and this demand arises from a consumer need for entertaining distractions during a difficult time.
Workshop Question - Conceptualize an immersive retail experience for online environments.
Trend Themes
1. Virtual Home Shopping - Companies are launching virtual home shopping experiences to market products during the COVID-19 era.
2. Immersive Online Experiences - Consumers have turned to online shopping for their daily needs—virtual environments offer digital experiences that are immersive and engaging.
3. Augmented Reality Experiences - Augmented reality experiences have proven especially popular amid the pandemic, especially as people need to be engaged in new ways from home.
Industry Implications
1. Retail - Retailers can take advantage of virtual and augmented reality experiences to keep customers engaged, even during the pandemic.
2. Beauty - Beauty brands can use virtual interfaces to offer interactive product experiences that help develop sustainable practices and engage customers far and wide.
3. Furniture - Furniture brands can leverage augmented reality to create engaging, interactive experiences that show how their products can optimize space and give customers an at-home look and feel of products.
4 Featured, 34 Examples:
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Date Range:
Oct 20 — Apr 21
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