Digital platforms keep travelers informed during COVID-19
Trend - Airlines and airports are launching digital platforms containing information for travelers. The aim is for these platforms to house the most current information regarding COVID-19, such as rules, requirements, testing options and a space to record test results and vaccination records.
Insight - With changing travel patterns since the rise of COVID-19, it's more important than ever for consumers to be kept abreast of important rules and information while on the go. As rules surrounding social distancing, testing and quarantine are continuously evolving, travelers can find it tough to keep up with pertinent information as it arises. Quick access to this information will continue to be relevant, as the rules surrounding travel are likely here to stay.
Insight - With changing travel patterns since the rise of COVID-19, it's more important than ever for consumers to be kept abreast of important rules and information while on the go. As rules surrounding social distancing, testing and quarantine are continuously evolving, travelers can find it tough to keep up with pertinent information as it arises. Quick access to this information will continue to be relevant, as the rules surrounding travel are likely here to stay.
Workshop Question - How could your brand better educate and maintain transparency with its customers?
Trend Themes
1. Digital Travel Platforms - COVID-19 has accelerated the development of digital platforms that provide travelers with real-time information about travel regulations and requirements.
2. Mobile Health Passports - In response to COVID-19, mobile health passport platforms have been developed that allow travelers to securely store and share their health records for more efficient and trustworthy access to travel destinations.
3. Air Travel Apps - The air travel industry is transforming and consolidating air travel platforms through innovative and user-friendly mobile apps, providing streamlined and consolidated air travel booking services.
Industry Implications
1. Travel & Tourism - The travel and tourism industry has seen a rise in technological innovations to provide consumers with safer and more convenient air travel options.
2. Healthcare - COVID-19 has highlighted the need for digitized healthcare solutions, including mobile health passport apps and other health records management platforms.
3. Technology - The accelerated growth and development of digital and mobile app platforms has led to innovation and investment opportunities in the technology industry.
