'Offline Toys' Encourage Parents & Kids to Spend Quality Time Together
Laura McQuarrie — June 21, 2019 — Life-Stages
References: epgrupo.br & adsoftheworld
Apê Kids created Offline Toys to help parents intentionally put away their phones during quality playtime with their children. As university research shows that excessive mobile phone use by parents can negatively influence a child's brain development, Offline Toys requires parents to turn in their phones to make the most of a toy.
Offline Toys includes three different types of toys, each of which is suited to kids in different age groups. Although each of the Offline Toys is made of wood, and contains a wooden drawer for smartphone storage, the smart designs include NFC technology to recognize where it is docked to prevent incoming notifications.
With the car, stove and doll toys, kids and parents are able to fully enjoy quality time with one another, all the while learning about police car sounds, different types of food and human anatomy.
Offline Toys includes three different types of toys, each of which is suited to kids in different age groups. Although each of the Offline Toys is made of wood, and contains a wooden drawer for smartphone storage, the smart designs include NFC technology to recognize where it is docked to prevent incoming notifications.
With the car, stove and doll toys, kids and parents are able to fully enjoy quality time with one another, all the while learning about police car sounds, different types of food and human anatomy.
Trend Themes
1. Phone-powered Wooden Toys - Opportunity for creating interactive and educational toys that require parents to put away their phones and engage in quality playtime with their children.
2. Offline Toys - Potential for developing a range of toys that incorporate smartphone storage and NFC technology to prevent incoming notifications, promoting uninterrupted play experiences.
3. Parent-child Bonding - Opportunity to create products and services that facilitate meaningful interactions between parents and children, enabling quality time and enhancing child development.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity in the toy manufacturing industry to produce wooden toys with integrated smartphone storage and interactive features for parent-child engagement.
2. Educational Technology - Opportunity for companies in the educational technology sector to incorporate NFC technology and develop interactive learning experiences through phone-powered toys.
3. Parenting Products - Potential for creating parenting products that promote digital detox and encourage parent-child bonding by providing tools and resources for quality playtime.
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