Aronia is now being leveraged in North American food and beverage products
Trend - Aronia berries, also known as chokeberry, have been reported to contain high levels of antioxidants, polyphenols, and anthocyanins, helping to reduce the risk for many diseases and support a healthy immune system. As a result, the berry is now readily available as dietary supplements, raw powders, and wellness beverages.
Insight - Health-focused consumers are continuing to seek out natural ingredients and supplements for an easy daily regimen to bolster their overall health. This comes as individuals are better informed on the importance of preventative health care as it relates to diet and nutrition. As a result, consumers are interested in personalized nutrition, thus seeking out more health and wellness-related foods and beverages.
Insight - Health-focused consumers are continuing to seek out natural ingredients and supplements for an easy daily regimen to bolster their overall health. This comes as individuals are better informed on the importance of preventative health care as it relates to diet and nutrition. As a result, consumers are interested in personalized nutrition, thus seeking out more health and wellness-related foods and beverages.
Workshop Question - How can your brand help consumers focus on preventative healthcare through its products or services?
Trend Themes
1. Natural Ingredients - Health-focused consumers are seeking out natural ingredients and supplements for an easy daily regimen to bolster their overall health.
2. Personalized Nutrition - Consumers interested in personalized nutrition are seeking out more health and wellness-related foods and beverages.
3. Functional Condiments - While consumers are turning to a variety of snacks and beverages with functional benefits, condiments are now beginning to incorporate purposeful ingredients as well.
Industry Implications
1. Health and Wellness Foods - Health and wellness-focused food and beverage companies should innovate natural, functional ingredients incorporating personalized nutrition to cater to the demand of health-focused consumers.
2. Non-alcoholic Beverages - Non-alcoholic beverage makers should explore natural, functional ingredients incorporating personalized nutrition to market to both health and non-alcoholic drinkers.
3. Organic Farms and Wineries - Organic farms and wineries should promote and develop exotic fruits into the market to cater to the demand of health-focused consumers.
