These Minimalist Ads Give Ideas for Play-Doh Creations
Riley von Niessen — May 30, 2016 — Life-Stages
References: ddbcol.co & designtaxi
DDB Colombia made minimalist ads that offer ideas for Play-Doh creations by pairing together the perfect colors.
The containers are lined up next to one another, placed carefully on a lightly colored pastel background. The colors work in unison to put an idea in consumers' minds as to what they could be used for. Written very lightly at the bottom of each image is the name of each of the Play-Doh creations that the selected containers make. White, red, yellow and blue are selected to make a traditional-looking clown, whereas yellow, white, brown and orange would allow for a great eagle creation.
These ads by DDB Colombia give the Play-Doh brand a simplistic look, letting the colors of each container speak for themselves. With this, consumers get a better idea of the vast creative possibilities that Play-Doh allows for.
The containers are lined up next to one another, placed carefully on a lightly colored pastel background. The colors work in unison to put an idea in consumers' minds as to what they could be used for. Written very lightly at the bottom of each image is the name of each of the Play-Doh creations that the selected containers make. White, red, yellow and blue are selected to make a traditional-looking clown, whereas yellow, white, brown and orange would allow for a great eagle creation.
These ads by DDB Colombia give the Play-Doh brand a simplistic look, letting the colors of each container speak for themselves. With this, consumers get a better idea of the vast creative possibilities that Play-Doh allows for.
Trend Themes
1. Minimalist Advertising - Opportunities for brands to use minimalist, color-centric designs in their marketing campaigns for a sleek aesthetic and bold impact.
2. Color Pairing Marketing - Opportunities for brands to use color pairing as a unique marketing tactic that effectively inspires creativity and innovation in their audience.
3. Simplistic Product Design - Opportunities for brands to explore simplistic product design that allows the colors and features of their product to speak for themselves, leading to a clear message and strong brand identity.
Industry Implications
1. Toy Industry - Toy companies can use minimalist ads that provide creative inspiration for children to not only sell their products but also foster imagination and critical thinking skills in young minds.
2. Art and Craft Industry - Art and craft companies that provide materials for creative expression can employ color pairing marketing to showcase endless possibilities with their products, inspiring artists and crafters to try new things.
3. Digital Advertising Industry - Digital advertising agencies can incorporate minimalist and color-focused designs in their ad campaigns to grab the audience's attention and stand out in a saturated market.
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