The Farmer's Dog Compiled Audio of Hungry Pups for this Adorable Ad
Ellen Smith — September 29, 2020 — Marketing
References: thefarmersdog & adweek
The Farmer's Dog released an adorable ASMR-style ad which crowdsourced audio of hungry pups to show viewers just how much dogs enjoy the brand's food.
The clever ad took footage which was sent to them from consumers throughout the pandemic. Leveraging a home video-style, the ad opens with the sounds of two pugs slurping up their food. The text reads "They told us healthy food couldn't be tasty, but do you hear that?" The ad then breaks into multiple screens, each one showing a different dog hurriedly enjoying its meal. The audio comes together to create a noisy, ASMR-like audio featuring the noises of dozens of different dogs eating.
The ad closes with the text "Smart, Healthier pet food."
Image Credit: Farmer's Dog
The clever ad took footage which was sent to them from consumers throughout the pandemic. Leveraging a home video-style, the ad opens with the sounds of two pugs slurping up their food. The text reads "They told us healthy food couldn't be tasty, but do you hear that?" The ad then breaks into multiple screens, each one showing a different dog hurriedly enjoying its meal. The audio comes together to create a noisy, ASMR-like audio featuring the noises of dozens of different dogs eating.
The ad closes with the text "Smart, Healthier pet food."
Image Credit: Farmer's Dog
Trend Themes
1. Asmr-style Advertising - Opportunity for brands to utilize ASMR techniques to create unique and engaging ads.
2. Crowdsourcing User-generated Content - Brands can leverage user-generated content to create authentic and relatable advertisements.
3. Personalized Pet Food Marketing - Opportunity to showcase personalized pet food options and appeal to pet owners looking for tailored nutrition.
Industry Implications
1. Pet Food Manufacturing - Innovations in pet food manufacturing can focus on creating healthy and tasty options that appeal to dogs and their owners.
2. Digital Marketing - Opportunity for digital marketing agencies to help brands create impactful and engaging ads using ASMR techniques.
3. E-commerce Platforms for Pet Products - Platforms can integrate personalized pet food options and use user-generated content to attract and retain customers.
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