Speed dating is becoming popular on virtual dating platforms
Trend - Virtual speed dating is being organized by dating apps in response to the rise of virtual dates that have come out of the COVID-19 pandemic. Speed dating setups online make virtual meetups easier and take out the awkwardness associated with not knowing when to end an online date.
Insight - There are some aspects of pandemic lifestyles that will likely remain prevalant in people's lives long after the pandemic is over--with how people date being one of them. Consumers are increasingly intentional with their approach to online dating since in-person meetups aren't always an option anymore, and brands in this space are adjusting to these changes.
Insight - There are some aspects of pandemic lifestyles that will likely remain prevalant in people's lives long after the pandemic is over--with how people date being one of them. Consumers are increasingly intentional with their approach to online dating since in-person meetups aren't always an option anymore, and brands in this space are adjusting to these changes.
Workshop Question - How is your brand preparing for long-term changes in customer lifestyles?
Trend Themes
1. Virtual Dating Platforms - Virtual speed dating is becoming a trend on dating apps as people continue to seek virtual dates during the pandemic.
2. Veganism as a Lifestyle - More people are adopting a vegan lifestyle, and vegan matchmaking services like Find Veg Love provide an opportunity for people to find romantic partners who share their beliefs and diets.
3. Interactive Video Prompts - Hinge's Video Prompts feature and League Live's video chats provide an interactive and safe way for online daters to get to know each other before deciding to meet face-to-face.
Industry Implications
1. Online Dating and Matchmaking - The rise of virtual dating and video dating prompts has created a new wave of customers seeking engaging ways to connect with others online, and businesses can capitalize on this trend by offering innovative features like virtual speed dating.
2. Food and Beverage - With more people adopting plant-based diets, there is an opportunity for businesses in the food and beverage industry to offer products that cater to this growing market.
3. Technology and Innovation - Interactive video prompts and video chats are just a few examples of how technology is changing the dating landscape. Businesses that can offer technological innovation to existing dating models may experience significant growth in the future.
4 Featured, 35 Examples:
44,066 Total Clicks
Date Range:
Jul 19 — Apr 21
Trending:
Mild
Consumer Insight Topics:
