Brands utilize aspects of digital youth culture to encourage engagement
Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks.
Trend Themes
1. Philanthropic Social Media Campaigns - Using digital youth culture to promote engagement with social good initiatives.
2. Selfie-based Charity Fundraisers - Generating funds for charities by appealing to the popularity of self-portraits on social media.
3. Awareness-raising Selfie Campaigns - Engaging online communities to promote awareness and education about various social issues through the use of selfies.
Industry Implications
1. Nonprofit Sector - Promoting charitable giving and advocacy through innovative social media campaigns.
2. Retail Industry - Engaging customers and raising awareness of social causes through experiential marketing.
3. Technology Industry - Providing accessible and user-friendly platforms to encourage social engagement and giving.
7 Featured, 60 Examples:
306,161 Total Clicks
Date Range:
Jan 14 — Aug 16
Trending:
Warm
Consumer Insight Topics:
