The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
Hayley McGlone — August 10, 2016 — Social Good
References: savethechildren.org & adweek
Cristiano Ronaldo has released a new charity fundraising app called 'CR7 Selfie.'
The CR7 Selfie app lets fans take selfies with the Cristiano Ronaldo in various types of attire and poses. The app is great for goofy selfies or for any Ronaldo fan to download. Part of the proceeds from the $1.99 purchase goes to the Save the Children charity foundation. Future photos and filters will be added at a cost of 99 cents to continue fundraising even after the app has been purchased.
Cristiano Ronaldo has said, "I am committed to working towards giving all children a better and brighter future." The Save the Children foundation helps children displaced or endangered by war, famine and hardship. The app makes it easy to share any selfies take with CR7 Selfie to raise awareness.
The CR7 Selfie app lets fans take selfies with the Cristiano Ronaldo in various types of attire and poses. The app is great for goofy selfies or for any Ronaldo fan to download. Part of the proceeds from the $1.99 purchase goes to the Save the Children charity foundation. Future photos and filters will be added at a cost of 99 cents to continue fundraising even after the app has been purchased.
Cristiano Ronaldo has said, "I am committed to working towards giving all children a better and brighter future." The Save the Children foundation helps children displaced or endangered by war, famine and hardship. The app makes it easy to share any selfies take with CR7 Selfie to raise awareness.
Trend Themes
1. Charity Selfie Apps - The rise of charity selfie apps presents an opportunity for organizations to leverage popular figures or brands to raise funds for charitable causes.
2. Fan Engagement Technology - The CR7 Selfie app demonstrates the potential of fan engagement technology by allowing users to interact with their favorite celebrities in a unique and entertaining way.
3. Social Media Philanthropy - The CR7 Selfie app showcases the growing trend of social media philanthropy, where users can contribute to charity and raise awareness by sharing their selfies on various platforms.
Industry Implications
1. Mobile App Development - The CR7 Selfie app highlights the need for innovative mobile app development solutions that can cater to the increasing demand for interactive and entertaining user experiences.
2. Celebrity Branding - Celebrity selfie apps like CR7 Selfie illustrate the potential for brands to collaborate with popular personalities in unique ways, creating new branding and marketing opportunities.
3. Nonprofit Fundraising - The success of CR7 Selfie demonstrates the potential of technology-driven fundraising initiatives for nonprofit organizations, encouraging them to explore similar innovative approaches.
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