The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
Laura McQuarrie — April 22, 2014 — Marketing
References: itunes.apple & luxuo
Emilio Pucci Scarfie is the first app ever to be released by the fashion label, capitalizing on the popularity of selfies to show off its scarves.
The app works like a virtual dressing room where users can choose a scarf style, snap a selfie and then choose a way to tie the scarf. As well as being a fantastic way to virtually try before you buy, the app also encourages users to share their "scarfies" with #PucciScarfie across social media. As extra incentive to try out the app and share, the best scarfies that people create will be featured on emiliopucciscarfie.tumblr.com.
The Scarfies app coincides with the launch of Emilio Pucci's Design the Dream event, held at flagship stores worldwide to provide a behind the scenes look at the label's design process.
The app works like a virtual dressing room where users can choose a scarf style, snap a selfie and then choose a way to tie the scarf. As well as being a fantastic way to virtually try before you buy, the app also encourages users to share their "scarfies" with #PucciScarfie across social media. As extra incentive to try out the app and share, the best scarfies that people create will be featured on emiliopucciscarfie.tumblr.com.
The Scarfies app coincides with the launch of Emilio Pucci's Design the Dream event, held at flagship stores worldwide to provide a behind the scenes look at the label's design process.
Trend Themes
1. Virtual Try-on Apps - Opportunity to develop virtual dressing rooms for other fashion items, such as shoes or jewelry.
2. Selfie Marketing - Opportunity to leverage social media and user-generated content to promote products through interactive campaigns.
3. Augmented Reality Fashion - Opportunity to integrate augmented reality into the fashion industry, allowing users to virtually try on clothes and accessories in a more realistic way.
Industry Implications
1. Fashion - The fashion industry can use virtual try-on and selfie marketing to increase customer engagement and sales through interactive campaigns.
2. Retail - The retail industry can use virtual try-on apps and augmented reality to provide a more personalized and engaging shopping experience for customers.
3. Marketing - Marketing professionals can utilize selfie marketing and user-generated content to promote products and increase brand awareness through social media campaigns.
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