Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth
Laura McQuarrie — June 24, 2014 — Social Good
References: luisaviaroma & globalgrind
As part of the charitable Make Kids Happy project by Brazil’s Gol de Letra Foundation, well-known celebrities and designer brands were asked to put their own spins on the World Cup 2014 ball.
Participants involved in the project include big names like Rick Owens, Pharrell, Roberto Cavalli, Missoni, Giuseppe Zanotti, Dolce & Gabbana and Balmain. The soccer ball transformations range from opulently bejewelled soccer balls to sculptures that are a little crazy, but each is a unique showpiece that expresses the flavor of its creator for a good cause.
These unusual versions of the Adidas Brazuca balls will be auctioned off on eBay between June 16th and July 27th, with the funds raised going towards the Gol de Letra Foundation, an organization that educates Brazil's youth through writing, sports, culture and art.
Participants involved in the project include big names like Rick Owens, Pharrell, Roberto Cavalli, Missoni, Giuseppe Zanotti, Dolce & Gabbana and Balmain. The soccer ball transformations range from opulently bejewelled soccer balls to sculptures that are a little crazy, but each is a unique showpiece that expresses the flavor of its creator for a good cause.
These unusual versions of the Adidas Brazuca balls will be auctioned off on eBay between June 16th and July 27th, with the funds raised going towards the Gol de Letra Foundation, an organization that educates Brazil's youth through writing, sports, culture and art.
Trend Themes
1. Charitable Design - Celebrities and designer brands create unique designs for charitable causes.
2. Reinterpreted Sports Equipment - Sports equipment is transformed into unique and artistic pieces for charitable organizations.
3. Celebrity-driven Charity - Celebrities use their fame and artistic abilities to raise funds for charitable organizations.
Industry Implications
1. Fashion - Fashion designers and brands create unique designs for charitable causes.
2. Sports - Sports equipment is transformed into unique and artistic pieces for charitable organizations.
3. Non-profit - Charitable organizations partner with celebrities to raise funds and awareness for their causes.
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