Targeting the LGBT budget traveller, apps and services simplify DIY trips
Implications - Reflecting a worldwide increase in queer community tourism, roughly two thirds of LGBT travellers are seeking out budget travel options, which is being aided by a boost in the number of diverse DIY solutions. Offering inexpensive alternatives to planning and extensive background information on destinations, the solutions appeal to communities by speaking to a desire for total control over every aspect of the experience including travel routes, accommodations and points of interest. This attention to detail reinforces trust between consumer and brand that's rooted in an inclusive ethos that appeals to consumers of all walks and not just select minorities.
Trend Themes
1. DIY LGBT Travel Planning - DIY solutions offer inexpensive, detailed plans for LGBT budget travelers, allowing them to control every aspect of their trips.
2. Personalized Travel Apps - Personalized travel apps like Momondo and the RoundTrip app offer users a more comprehensive travel experience by centralizing all travel-related information with added features.
3. Lgbt-specific Travel Tools - LGBT-specific travel tools like Gayville provide more convenient and comfortable travel experiences for queer individuals by offering gay-friendly locations and events.
Industry Implications
1. Travel and Tourism Industry - The travel and tourism industry can cater to the needs of LGBT budget travelers with more affordable and detailed DIY solutions like condensed city travel guides and LGBT-specific travel tools.
2. Mobile App Development Industry - Mobile app developers can create personalized travel apps, like the RoundTrip app, that centralize all travel-related information with added features to improve the travel experience.
3. Hospitality and Accommodation Industry - Hotels and rentals can cater to the needs of budget LGBT travelers by promoting their gay-friendly locations and offering payment options through LGBT-specific travel tools.
