This Initiative Aims to Raise Awareness About Hunger in America
Katherine Pendrill — September 7, 2015 — Social Good
References: feedingamerica.org & fastcocreate
'Feeding America' recently launched a new campaign that uses selfies to raise awareness about hunger in America. According to recent estimates, one in six Americans have struggled with food insecurity at some point. This campaign seeks to educate the public about the reality of hunger in the US.
The new campaign is called 'Spoontember' and it involves challenging supporters to take a picture of themselves balancing a spoon on their nose. As Feeding America CMO Johanna Vetter explains, "we chose the spoon as the icon because of its inherent link to food; it's how we feed ourselves and feed our children." Along with these spoon selfies, users are asked to include statistics about the shocking reality of food insecurity in America. Once a user has shared their picture on social media with the hashtag '#Spoontember', they are encouraged to challenge friends and family to do the same.
The campaign ultimately provides a unique way to engage and educate the public about hunger in America.
The new campaign is called 'Spoontember' and it involves challenging supporters to take a picture of themselves balancing a spoon on their nose. As Feeding America CMO Johanna Vetter explains, "we chose the spoon as the icon because of its inherent link to food; it's how we feed ourselves and feed our children." Along with these spoon selfies, users are asked to include statistics about the shocking reality of food insecurity in America. Once a user has shared their picture on social media with the hashtag '#Spoontember', they are encouraged to challenge friends and family to do the same.
The campaign ultimately provides a unique way to engage and educate the public about hunger in America.
Trend Themes
1. Selfie Campaigns for Social Causes - Feeding America's 'Spoontember' initiative demonstrates the potential for utilizing selfies to raise awareness about social issues.
2. Gamifying Charitable Donations - Implementing a gaming-like challenge, such as spoon-balancing, has the potential to increase engagement and encourage donations to charitable causes.
3. Social Media-based Awareness Campaigns - Feeding America's use of social media to spread awareness about hunger demonstrates the potential for social media-based campaigns to drive social change.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can adopt social media-based campaigns like 'Spoontember' to spread awareness about their cause and drive donations.
2. Marketing and Advertising - Marketing and ad agencies can develop similar campaigns for their clients to drive social cause awareness and engagement.
3. Social Media Platforms - Social media platforms, such as Instagram and Twitter, can partner with nonprofit organizations to launch awareness campaigns like 'Spoontember'.
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