It's Bryant vs Messi in the Selfie Shootout for Turkish Airlines
Laura McQuarrie — December 7, 2013 — World
References: creativecriminals
It's not difficult to take a selfie, but in this Turkish Airlines commercial Kobe Bryant and Lionel Messi aim to one-up each other in the 'Selfie Shootout.'
It starts as Messi takes a selfie and sends it to Bryant, challenging him to "beat that." This offsets a full-on selfie war between the two athletes, who have to travel to better and better destinations for the ultimate background.
The guys capture pics of themselves having their faces licked by lions in Africa, narrowly missing being eaten by a shark while scuba diving and photobombing one another's photos. This is a clever ad for Turkish Airlines, since it not only combines two sports powerhouses, but also delivers its message that it "flies to more countries than any other airline," which is what helped to fuel the Selfie Shootout for so long.
It starts as Messi takes a selfie and sends it to Bryant, challenging him to "beat that." This offsets a full-on selfie war between the two athletes, who have to travel to better and better destinations for the ultimate background.
The guys capture pics of themselves having their faces licked by lions in Africa, narrowly missing being eaten by a shark while scuba diving and photobombing one another's photos. This is a clever ad for Turkish Airlines, since it not only combines two sports powerhouses, but also delivers its message that it "flies to more countries than any other airline," which is what helped to fuel the Selfie Shootout for so long.
Trend Themes
1. Social Media Marketing - The selfie competition between Bryant and Messi highlights the power of social media marketing for brands.
2. Celebrity Endorsements - The commercial showcases the effectiveness of celebrity endorsements in capturing the attention of consumers.
3. Creative Advertising Campaigns - The Selfie Shootout commercial demonstrates the potential of creative advertising campaigns to engage and entertain audiences.
Industry Implications
1. Airline Industry - The ad by Turkish Airlines shows how innovative marketing strategies can help airlines stand out in a competitive industry.
2. Sports and Entertainment - The selfie war between Bryant and Messi highlights the opportunities for sports and entertainment industries to leverage digital platforms for brand promotion.
3. Travel and Tourism - The commercial emphasizes the role of captivating advertisements in attracting travelers and promoting different destinations in the travel and tourism industry.
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