Hotels increase tech integration to broaden international market appeal
Implications - Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation.
Trend Themes
1. Enhanced Tech Integration - Hotels are incorporating enhanced technology such as stronger WiFi networks and digital keys for seamless guest interaction to meet the consumer demand for on-the-go connectivity.
2. Social Media Integration - Hotels are catering to the social media experience by offering themed Twitter hotel rooms, exclusive app interactions and social media bookings that can create loyalty and secure more booked rooms.
3. Smartphone Integration - Hotels are enabling visitors to use their smartphones as hotel keys, providing complimentary smartphone services with local and international calls, providing interactive accommodation apps, and implementing biometric or keyless check-in systems that streamline the hotel check-in process.
Industry Implications
1. Hospitality Industry - Enhanced technological systems and social media features are disrupting the traditional model of hospitality, creating opportunities for hotels to connect with younger and more tech-savvy audiences.
2. Mobile Technology Industry - The increasing integration of technology into hotels is driving the development of new technology products and services such as interactive apps, keyless entry systems, and smartphone integrations that can be extended to other industries.
3. Travel and Tourism Industry - The shift towards digital connectivity is presenting new opportunities for travelers and industry players to streamline the travel experience, through mobile services, online booking, and social media integration.
9 Featured, 76 Examples:
709,966 Total Clicks
Date Range:
Feb 13 — Aug 15
Trending:
Warm
Consumer Insight Topics:
