Pushing for consumer engagement, activism is given an artistic overhaul
Implications - Acknowledging the less-than-interesting state of philanthropy, activists are putting an artistic spin on socially good projects to grab the attention of consumers. By engaging the art community as well as everyday citizens, the projects grab attention for putting an entertaining spin on charitable endeavors and further satiate a desire for consistent entertainment and positivity.
Trend Themes
1. Artistic Philanthropy - Activists are putting an artistic spin on socially good projects to grab the attention of consumers, creating opportunities for organizations to collaborate with artists and engage consumers in unique ways.
2. Sustainable Living - The Literatti movement and Lights Out Baltimore, Downtown Fatalities photography series highlight the need for sustainable and environmentally-friendly practices, providing opportunities for businesses to implement eco-friendly policies and products.
3. Social Justice - The GQ Germany campaign and Collaborative Charity Art showcase the power of art and activism in fighting social injustices, offering opportunities for businesses to partner with charitable organizations and promote worthy causes.
Industry Implications
1. Art - Artists are being utilized to create unique philanthropic projects, providing opportunities for galleries and art publications to get involved.
2. Environmental Technology - The Lights Out Baltimore photography series highlights the deadly impact of light pollution on birds, creating opportunities for businesses to develop innovative solutions.
3. Non-profit - Collaborative Charity Art and GQ Germany campaign provide non-profits with opportunities to partner up with businesses to drive social change and create impact in causes they care about.
6 Featured, 50 Examples:
444,815 Total Clicks
Date Range:
Dec 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
