Encouraging consumer smartphone use, brands offer exclusive discounts
Implications - Understanding the inherent connection consumers have to their smartphones, brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage. Particularly of interest to Hispanics that frequently use daily discount sites, the rewards also speak to the vast number of users that only use smartphones to browse the web and check email, which is steadily increasing.
Trend Themes
1. Mobile Phone Loyalty Rewards - Brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage.
2. Gamified Loyalty Programs - Gamified loyalty apps are incentivizing users to make repeat purchases with point systems and in-app rewards.
3. Augmented Reality Discounts - Apps are using augmented reality features to offer consumers discounts and rewards in a unique and interactive way.
Industry Implications
1. Retail - Retailers are using mobile apps and innovative loyalty programs to encourage customer retention and increase sales.
2. Entertainment - Apps are being developed to incentivize moviegoers and book lovers to frequent physical locations with exclusive rewards.
3. Publishing - Publishers are partnering with mobile apps to offer ebook discounts to owners of physical books, incentivizing an increase in digital reading.
