Offering stressed consumers a brief escape, weather is given a hilarious makeover
Implications - Speaking to the immature and slightly infantile, weather is being spoofed by Internet culture to bring humor to what's traditionally considered a less than exciting topic. This expression of creativity sympathizes with stressed consumers looking for a consistent escape from routine, while at the same time offering an interactive experience that's never the same to ensure continued patronage.
Trend Themes
1. Humorous Weather Forecasts - Weather forecasts, though previously seen as dull, are being transformed into humorous experiences through the use of memes, spoofing, and silliness.
2. Personification and Animalization of Apps - Apps are being personalized with the use of animal characters or famous actors to generate more engagement and fun experiences.
3. User Experience with a Twist - Changing the user experience of mundane activities, like checking the weather, can create an opportunity for disruption through the use of humor, entertainment, and interactivity.
Industry Implications
1. Weather Apps Industry - Developers of weather apps can consider using humor and entertainment to change the user experience for consumers.
2. Entertainment Industry - Humorous apps can be developed in various categories, using famous actors, animal characters, and personalized messages to increase user engagement.
3. Marketing and Advertising Industry - The use of humor and unique user experiences can entice consumers to engage in various marketing campaigns.
6 Featured, 50 Examples:
250,275 Total Clicks
Date Range:
Mar 13 — Jan 14
Trending:
Mild
Consumer Insight Topics:
