Ideas
Explore the world's #1 largest database of ideas and innovations, with 469,949 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,349 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,349 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 469,949 cutting edge ideas.

Occult Obsession

Rising witchcraft fascination shows acceptance for counterculture by consumers

Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
Trend Themes
1. Occult Fashion - Fashion brands are incorporating witchcraft and occult-inspired designs and themes to appeal to consumers looking for an outcast aesthetic and individualism.
2. Neo-paganism in Visual Art - Photographers and artists are referencing elements of neo-paganism, shamanism, and ancient mythology in their work, showing a growing fascination with the occult and spirituality.
3. Magical Beauty Collections - Beauty brands are launching makeup collections that draw inspiration from witchcraft, featuring mystical and occult imagery to appeal to a diverse consumer demographic with a variety of tastes.
Industry Implications
1. Fashion Industry - Fashion brands that incorporate occult-inspired designs and themes have the potential to attract consumers seeking an outcast aesthetic and individualism.
2. Beauty Industry - Launching makeup collections featuring mystical and occult imagery can appeal to diverse consumer demographics with a variety of tastes for personal care and beauty products.
3. Visual Arts Industry - Photographers and artists that incorporate elements of neo-paganism, shamanism, and ancient mythology in their work can tap into a growing fascination with the occult and spirituality among consumers.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,806,562 Total Clicks
Date Range:
Feb 13 — Jan 14
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Neo-Pagan Fashion Editorials
Neo-Pagan Fashion Editorials
This Eclectic Photo Shoot Creates Hidden References to the Occult
Dutch photographer Robbert Jacobs’s editorial ‘Sacred Wisdom’ for Eclectic magazine in its Fall 2013 issue is a stunning shoot rich in hidden references following the trend of Neo-... MORE
Bohemian Nymph Editorials
Bohemian Nymph Editorials
This Photo Series from Absynth Photography is Edgy and Ethereal
This luxuriously bohemian editorial from Absynth Photography is filled with rich colors and symbolism. In the images, the raven-haired beauty is seen draping herself over forest floors, making her... MORE
Modern Witch Portraits
Modern Witch Portraits
Women of Power by Katarzyna Majak is Full of Magic and Mystery
When people think of witches, they probably imagine pointy hats, black dresses, green skin and large warts, but the Women of Power photo series dispels such stereotypes, at least for modern witches.... MORE
Teenage Wiccan Editorials
Teenage Wiccan Editorials
The Little Witch of Greenwich Exclusive for The Ones 2 Watch is Ethereal
‘The Little Witch of Greenwich’ is the latest online exclusive for style publication The Ones 2 Watch. Red-haired beauty Dasha stars in the dark editorial spread that takes inspiration... MORE
Witchy Collegiate Catalogs
Witchy Collegiate Catalogs
The Mishka NYC Holiday 2013 Lookbook is Too Cool for School
Lensed by photographer Tara Chacon, the Mishka NYC Holiday 2013 lookbook features models Kai Brown and Alexis Evans. The dynamic duo are captured on campus while sporting the Brooklyn-based... MORE
Occult-Inspired Cosmetic Ads
Occult-Inspired Cosmetic Ads
The Sacred Hour Collection by Illamasqua Launches in Fall 2013
Profiling three generations of witches, the Sacred Hour Collection by Illamasqua is set to launch in Fall 2013. The collection’s striking and occult-inspired catalog explores a surreal image... MORE

Related Examples

Sensually Silly Billboard Photography
Sensually Silly Billboard Photography
The American Apparel by Thomas Alleman Shows Ill-Fitted Ads
Pregnancy Documenting Photography
Pregnancy Documenting Photography
Sophie Starzenski Documented the Progression of her Pregnancy
Metaphoric Elemental Photography
Metaphoric Elemental Photography
Deanna Illustrates a Powerful Message from Genesis Chapter Three
Surreal Gravity Defying Photography
Surreal Gravity Defying Photography
Qurratul Ain Saeed Captured These Inspiring Dreamworld Shots
Lomographic Suburban Photography
Lomographic Suburban Photography
Oyku Oge Captured This Retro Shoot Using Special Visual Effects
Animated Film-Inspired Photography
Animated Film-Inspired Photography
These Adorable Anniversary Photos are Modelled After 'Up'
Fantastical Childhood Photography
Fantastical Childhood Photography
This Childhood Photography Project Captures Youthful Dreams
Expecting Ballerina Photography
Expecting Ballerina Photography
Instagram's 'Balletbeautiful' Shows a Dancing Pregnant Ballerina
Intense Athletic Portraits
Intense Athletic Portraits
Haynes Captures Weightlifters Intensity, Endurance and Strength
90s Teen Queen Costumes
90s Teen Queen Costumes
The Clueless-Inspired School Girl Halloween Costume Has Cher’s Approval
Seductive Dorm Room Editorials
Seductive Dorm Room Editorials
The Editorial 'Keep Calm And Study' Shows a Flirty College Student
Sensual Boarding School Shoots
Sensual Boarding School Shoots
The VS Magazine October 2013 Issue Features Stunning School Girls
Baroque Hosiery Accessories
Baroque Hosiery Accessories
These Gold Sequin Knee Socks Embrace Glam School Girl Styling
Glamorous Goth Depictions
Glamorous Goth Depictions
The NEKRomantic Image Series Embraces Darkly Demure Styling
Conceptual Cyborg Accessories
Conceptual Cyborg Accessories
The Dichotomic Editorial by Aleksandra Zaborowska is Futuristic
Conceptual Cosmetic Captures
Conceptual Cosmetic Captures
The Wonders of the World by NARS Editorial Graces VOLUME Magazine
Embellished Cosmetic Captures
Embellished Cosmetic Captures
The Stuck On You Beauty Story by Lee Broomfield is Theatrical
Studded Skin Photography
Studded Skin Photography
This Fashion Series Features a Gothic Model with Spiked Studs in Her Skin
Youthfully Sophisticated Fashion
Youthfully Sophisticated Fashion
The ELLE Belgium September 2013 Photoshoot is Affectionate
Racy Tribute Editorials
Racy Tribute Editorials
The V Magazine 'Miranda as Cicciolina' Photoshoot Stars Miranda Kerr
Crystallized Headpiece Captures
Crystallized Headpiece Captures
The Hannah Elizabeth Kalman by Alban Smajli Editorial is Eclectic
Vibrant Tropical Beauty Captures
Vibrant Tropical Beauty Captures
Steve Kraitt's 'Fruit at the Bottom' Series Features Heavy Makeup
Sorceress-Inspired Fashion
Sorceress-Inspired Fashion
The El Libro Amarillo 'Realismo Magico' Stars Karlina Caune
School Girl Grunge Fashion
School Girl Grunge Fashion
The Zara TRF Fall 2013 Ad Campaign is Edgy and Youthful
Sophisticated School Girl Fashion
Sophisticated School Girl Fashion
The Elle Japan September 2013 Series is Fresh Faced
NY Times: Jeremy Gutsche on Witch-Inspired Fashion
NY Times: Jeremy Gutsche on Witch-Inspired Fashion
Feminine Floral Captures
Feminine Floral Captures
These Emily Soto Photographs are Vibrantly Girly
Bohemian Woodland Headpieces
Bohemian Woodland Headpieces
The Carine Thevenau ‘Huldra’s Wood’ Series is Luxur
Hippy Artisan Lookbooks
Hippy Artisan Lookbooks
The Levi's 2013 'Artisan Blanket' Collection is a Bohemian Dream
Eccentric Floral Headbands
Eccentric Floral Headbands
The Fumbilina Bespoke Floral Headbands are Fun and Whimsical
Vibrant Bohemian Headgear
Vibrant Bohemian Headgear
The Zephyr Hats SS13 Collection Has Five Outstanding Patterns
Boho Nomad Photoshoots
Boho Nomad Photoshoots
The Cinder Magazine 'Road Flares' Editorial is Fashionably Free-Spirited
Breezy Bohemian Fashions
Breezy Bohemian Fashions
The Miss Selfridge Spring 2013 Collection is Vintage-Inspired
Glamorously Goth Portraits
Glamorously Goth Portraits
The Dress to Kill 'The New Romantics' Editorial is Elegantly Dark
Precautionary Narrative Paintings
Precautionary Narrative Paintings
The Khoa Le Illustrations Portray Danger and Innocence
Bohemian Rooftop Lookbooks
Bohemian Rooftop Lookbooks
The Maison Scotch Spring 2013 Collection is Colorfully Carefree
Beautifully Sinister Photography
Beautifully Sinister Photography
Wie Es Euch Gefallt by Carsten Witte is Mysterious and Moody
Prim Prep School Catalogs
Prim Prep School Catalogs
The Carven Pre-Fall 2013 Collection Shows Modern Sophistication
Extravagant Absurdist Photography
Extravagant Absurdist Photography
Madame Peripetie Photography is Magic Come to Life
Bewitched Bohemian Editorials
Bewitched Bohemian Editorials
The Julia Nobis for NUMÉRO #139 is a Hat-Centric Photo Shoot
Witchy Widow Editorials
Witchy Widow Editorials
The Amica Bulgaria November 2012 Photoshoot Stars Pirina Dzhupanova
Haute Wiccan-Inspired Editorials
Haute Wiccan-Inspired Editorials
The Horror Chic - Holy Beauty Photoshoot is Darkly Demure
Dark Nymph-Like Photography
Dark Nymph-Like Photography
Woodland Spirit by Bret Sano Documents a Dark Witchy Transformation
Occult Fashion Shows
Occult Fashion Shows
Odylyne's Spring/Summer 2013 LA Fashion Week Runway is Mysterious
Mismatched Sorcerer Styles
Mismatched Sorcerer Styles
The Vogue Korea 'Witch Hunts' Editorial Displays Occult Fashions
Occult Monochromatic Imagery
Occult Monochromatic Imagery
The Nine Circles of Heaven Series Explores Human Behavior
Fervent Fantasy Pictorials
Fervent Fantasy Pictorials
Supernatural by Mert & Marcus Has an Occult Opulence
Constricted Occult Collections
Constricted Occult Collections
The Diaphanous Dimepiece Designs Spring 2011 Line
Occult Couture Pictorials
Occult Couture Pictorials
The Guapo F/W 2011 Edition Features Freaky Fashion Rituals
Haute Occult Campaigns
Haute Occult Campaigns
Tom Hines Photographs for the Lake & Stars Ritualize Campaign
Surreal Cinematic Spreads
Surreal Cinematic Spreads
Canadian Photographer Sofia Ajram has a True Artistic Eye