Brands turn to bodily references to merge eccentricity with shock value
Implications - With consumers unimpressed and mistrusting of mass-produced products, brands are turning to vivid anatomical themes to elicit more of a uniquely eccentric appeal. Images of the human body offer both shock value and familiarity. This battles mistrust of cold, inanimate objects directly by personifying products.
Trend Themes
1. Anatomical Themes in Products - Anatomical references and designs in the production of products provides opportunities for brands to elicit more uniquely appealing shock value.
2. Novelty Educational Products - Novelty educational products like anatomical socks provide an opportunity for consumers to combine fun and learning when using a product.
3. Comically Anatomical Accessories - As shown by Instalegs, comically anatomical accessories provide an opportunity to make use of social media trends and promote smartphone accessories.
Industry Implications
1. Product Design - Brands in product design can incorporate anatomical references and themes to create both unique and more marketable products.
2. Educational Products - Educational products can add novelty elements like anatomical charts and tools to create more fun and interactive learning experiences.
3. Smartphone Accessories - Smartphone accessory manufacturers can create unique comically anatomical accessories to appeal and cater to social media trends.
