Substitute food products highlight their single-ingredient content
Trend - Food substitutes that are typically intended as alternatives to breads, pastas, and rice, are now being made distinct with "single-ingredient" labeling. This branding shift comes as consumers increasingly prioritize "clean" food consumption, and enhances the perceived nutrition of the products.
Insight - Consumers are becoming increasingly aware—and concerned—with the healthy (or detrimental) impacts of various ingredients in their food and are now trying to avoid harmful or unnatural ingredients. In response, transparent labeling that highlights familiar ingredients have emerged to mitigate these fears.
Insight - Consumers are becoming increasingly aware—and concerned—with the healthy (or detrimental) impacts of various ingredients in their food and are now trying to avoid harmful or unnatural ingredients. In response, transparent labeling that highlights familiar ingredients have emerged to mitigate these fears.
Workshop Question - How could your brand better highlight one prominent element of its product/service?
Trend Themes
1. Single-ingredient Labeling - Transparent labeling that highlights familiar ingredients has emerged to mitigate consumer's fear of unhealthy or unnatural ingredients.
2. Alternative Grain Substitute - Consumers are seeking out plant-based, allergy-friendly, or low-carb alternatives to traditional grains, paving the way for innovation in alternative grains such as legume, banana, broccoli, and even vegetable flours.
3. Protein-rich - The growing trend of incorporating plant-based ingredients in pasta products has led to the development of high-protein and high-fiber pasta options that cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - Developing single-ingredient labeling, alternative grain substitutes, and protein-rich pasta options is a response to the increasing demand for healthier food options.
2. Agriculture and Farming - New alternative grains and upcycled vegetable flours are making use of the whole plant and reducing food waste, creating opportunities for sustainable agriculture and farming practices.
3. Consumer Packaged Goods - Consumers are seeking easy and convenient ways to incorporate alternative grains and high-protein options into their diet, creating opportunities for the development of ready-to-prepare and easy-to-use pasta products.
