Barilla Celebrates Love with New Limited-Edition Barilla "Love" Pasta
Grace Mahas — January 18, 2023 — Marketing
References: prnewswire
In celebration of the season of love, beloved pasta brand Barilla recently launched a limited-edition heart-shaped pasta cut dubbed Barilla Love. Fans across the country can celebrate the holiday with this shape, making a home-cooked meal that conveys a sign of love.
The Barilla Love pasta pays homage to one of Barilla's 35 beloved and iconic pasta cuts – Mezzi Rigatoni – which offers ridges to improve sauce retention. The pasta uses the brand's iconic Blue Box recipe and boasts the best ingredients and cooks to perfect al-dente taste and texture every time.
To get your hands on a 12 oz box of Barilla Love, Barilla is asking fans to fill out a submission form with their contact information and share how Barilla brings them closer to their loved ones. Winners will be chosen at random to receive Barilla Love as part of a Barilla Love Pasta Kit, and one lucky fan will win a getaway of their dreams to Italy with a loved one.
The Barilla Love pasta pays homage to one of Barilla's 35 beloved and iconic pasta cuts – Mezzi Rigatoni – which offers ridges to improve sauce retention. The pasta uses the brand's iconic Blue Box recipe and boasts the best ingredients and cooks to perfect al-dente taste and texture every time.
To get your hands on a 12 oz box of Barilla Love, Barilla is asking fans to fill out a submission form with their contact information and share how Barilla brings them closer to their loved ones. Winners will be chosen at random to receive Barilla Love as part of a Barilla Love Pasta Kit, and one lucky fan will win a getaway of their dreams to Italy with a loved one.
Trend Themes
1. Seasonal Pasta - Pasta brands can create limited-edition shapes to match seasonal events to target specific consumer groups.
2. Personalized Marketing - Brands can leverage personalization to create emotional connections with consumers.
3. Contests and Giveaways - Running contests and giveaways can increase consumer engagement and brand loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can create seasonal products and personalized marketing campaigns to engage with consumers.
2. Retail - Retailers can leverage limited-edition products and contests/giveaways to drive consumer engagement and promote sales.
3. Tourism and Travel - Tourism and travel companies can offer vacations as giveaways to promote brand awareness and engagement.
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