Kitchen appliances are adapted to remove excess fat and carbs in food preparation
Trend - Brands are creating appliances that either minimize or eliminate the unhealthy qualities that certain foods contain. These items offer consumers more access to healthy foods, prioritizing a convenient food prep process that caters to the popular wellness craze.
Insight - Today's health-conscious consumer wants to prioritize their wellness, but not in a way that doesn't allow them to indulge. With more information on the harms of overly restrictive diets, consumers are increasingly seeking more balanced routines when it comes to what they eat, and their fitness goals. Brands that are able to offer them balanced forms of indulgence are particularly appealing to these consumers.
Insight - Today's health-conscious consumer wants to prioritize their wellness, but not in a way that doesn't allow them to indulge. With more information on the harms of overly restrictive diets, consumers are increasingly seeking more balanced routines when it comes to what they eat, and their fitness goals. Brands that are able to offer them balanced forms of indulgence are particularly appealing to these consumers.
Workshop Question - How can your brand simplify the lives of consumers by prioritizing wellness?
Trend Themes
1. Healthy Food Preparation Appliances - Brands are creating appliances to minimize unhealthy food qualities, making healthy food accessible and convenient for today's health-conscious consumers.
2. Specialized Taste Modifiers - Wixon's Mag-nifique Custom Taste Modifier technology has several benefits for the food industry, including reducing sugar and sodium content while maintaining flavor and taste.
3. Fat-reducing Kitchen Cookers - The Philips Airfryer XXL and the 'Magma Glass' grill are examples of appliances that allow consumers to indulge in their favorite foods without the added fat, catering to the popular wellness trend.
Industry Implications
1. Kitchen Appliance Industry - Companies in this industry can learn from the trend of developing food preparation appliances that eliminate unhealthy food qualities and help consumers maintain a healthy lifestyle.
2. Food and Beverage Industry - Companies in this industry can benefit from specialized taste modifiers like Wixon's Mag-nifique technology to create unique and flavorful products that meet customer health needs and expectations.
3. Health and Wellness Industry - Companies in this industry can partner with kitchen appliance manufacturers to integrate their products and create comprehensive health solutions for consumers.
