Hair care brands use the label of “detoxifying” in their products
Trend - Brands in the hair care space are taking notes from the grassroots popularity of natural hair and scalp “detoxification,” and are adding the label to their own products. This shift comes as brands in the cosmetic space place a higher value on consumers’ personal rituals, as well as their growing tendency to communicate their preferences in online beauty communities.
Insight - For consumers living in densely-populated urban centers, concerns around the impact of continual exposure to pollutants and congestion are rising. Due to this, there is a growing desire for products that give consumers a greater sense of protection against and detoxification from environmental factors. Whether these solutions are effective or not, they offer users a feeling of peace and security through their use.
Insight - For consumers living in densely-populated urban centers, concerns around the impact of continual exposure to pollutants and congestion are rising. Due to this, there is a growing desire for products that give consumers a greater sense of protection against and detoxification from environmental factors. Whether these solutions are effective or not, they offer users a feeling of peace and security through their use.
Workshop Question - How could your brand adapt to emerging consumer preferences within its area of expertise?
Trend Themes
1. Natural and Organic Ingredients - The trend of natural and organic ingredients is gaining popularity in the hair care industry, as people increasingly value personal rituals and environmental protection.
2. Anti-pollution Haircare - Brands are developing hair care products specifically designed to shield hair and scalp from heavy metals, atmospheric pollution and other environmental impurities.
3. Probiotic Hair Treatments - The use of probiotic technology is gaining attention in the hair care market, as it aids in maintaining scalp hydration and defends it from root to tip.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can incorporate natural and organic ingredients, anti-pollution haircare, and develop probiotic hair treatments in their products to cater to the growing demand for personalized and eco-friendly solutions.
2. Environmental Protection - The environmental protection industry can collaborate with beauty and personal care brands to create sustainable solutions and certification programs that promote responsible sourcing of ingredients and eco-friendly packaging.
3. Cosmetics - The cosmetics industry can focus on creating products that incorporate natural and organic ingredients as well as address the issue of environmental impact of their products by using recyclable packaging and promoting the use of less harmful ingredients.
